6. Crating the advertising message: after selecting the media next stage is creating message to advertise in the selected media. This is an important one, because when company thinking to give advertising the message should be creative, precise and understandable and simple too. The characteristics of person should consider while making message. It will describe what product, and how it is.
Some of researchers try to investigate all possible elements of package and their impact on consumer’s purchase decision, while others concentrates on separate elements of package and their impact on consumer buying behavior. Moreover some researchers investigate impact of package and its elements on consumer’s overall purchase decision, while others – on every stage of consumer’s decision making process. According to Rita package attracts consumer’s attention to particular brand, enhances its image, and influences consumer’s perceptions about product. Also package imparts unique value to products, works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior.
Lastly, it will decide how the company will address gaps in customer expectations and experiences. Home Depot and Reach the Top® will each create an advertising strategy, and will collaborate and communicate with each other regarding the development of advertising and customer satisfaction. Advertising Strategy Advertising is the promotional component of a marketing plan. Iacobucci (2012) defines advertising as the primary method used by companies to communicate about its products, brands, and position in the market to the consumers. Advertising along with public relations and direct marketing promotions are a few of the media choices used by companies (Iacobucci, 2012).
The term attitude towards the ad refers to the way you react after making a perception about the ad. Liking of an advertisement can be described as an attitude towards that ad which ultimately leads to the effectiveness of that ad (Haley and Baldinger, 1991). Attitude toward advertising is an affective construct with a cognitive component and is useful in explaining the influences of ad exposure on consumer brand beliefs, brand attitude and purchase intention (Mitchell and Olson, 1981). Some of the researches attitude towards the advertisement is categorized into different areas that are affective responses by the customers towards an advertisement (Andrew, 1991). Attitude towards the advertisement also assist the attention that will be laid on the particular advertisement, which means if the attitude towards the advertisement is positive the attention towards that same advertisement will be ... ... middle of paper ... ...e product or service or not.
The study of why we buy certain products and not others is consumer psychology (Schiffman & Kanuk, 2010 pg 54). This is the perception, thoughts, feelings, and beliefs that can influence how we relate to and buy goods and services. This study looks into the process we go through to select, secure, and also arrange these products or services. This also allows us to find reasons to satisfy our needs and the impact of these processes on consumers and the society (Bagozzi,Gurhan-Canl & Priester, 2002, pg 37). It is important to develop successful marketing communication which consists with pricing, promotions, products, and placing.
This function helps Sainsbury's to achieve the objectives. The way they manage to do this is by increase their sales so that it increases its market share or market segment. The market research is carried out to identify the customer needs. Sainsbury's also would like to increase their image name. This is because Sainsbury's would like to provide the customers with good products so that they can fulfil the customer needs and increase the sales within the promotion offers e.g.
CONCLUSION To sum up, to adapt to the changing marketing environment, the organization must necessarily develop apposite marketing strategies and planning largely using and following innovative tools and techniques. Also, stakeholders’ true involvement and participation in planning process along with motivational and career development approach can turn the organization’s efforts and inputs into sustainable benefits.
The first stimulus consists of a deep knowledge of consumers buying behavior and the ability of the company to influence it. The advertisements focus on the processes and techniques the customer uses for making the buying decision. According to Abraham Maslow, consumers have three main categories of needs. Utilitarian needs; the need of food, shelter and security. Next come the social needs which are likely to be accepted by others.
Certainly, sellers need advertising for better promotes the products and services. Whatever the products and services, is it small or large. A good advertising strategy is very key for the sellers of products and services. The meaning of advertising to the sellers can be discussed under the following several points: First of all, advertising can help sellers to improve their sales. Secondly, Advertising can help manufacture and sellers to understand their opponent in the marketing and plan relative strategy to face the level of competition.