Effective Communication: The Purpose Of Communication

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The purpose of the Communication
“Communication is multifaced, multi step and multi-directional” (Gregory 1996:82). Communications has to be managed effectively in order to build a quality relationship and mutual understanding between each other. In this respect, effective and ineffective communication definitons are: “Effective communication explained as: decision brings the desired effect on the receiver and ineffective decision is about a lack of effect on the receiver or the effect was unexpected”(Gupta 2008:98). In this regard, effective communication is also related with identifying the target market and connecting with them through their desired mediums (Ashcroft and Hoey 2001:71).The management of effective communication steps requires changes and additional informations to maintain the attention of the target public (Ashcroft and Hoey 2001:71). In order to understand the communication process between a sender and a receiver it is important to understand the related figure below.
In order organization to conduct effective communication between their public it is essential to answer:
• “What to communicate?
• What is the objective?
• How to communicate?
• Whom to address?
• When to communicate?
• How often to communicate?
• How to get feedback?
• How to evaluate communication” (Kumar 2010:59-60)
There are two reasons why communication is crucial for public relations. First, organizations main aim is to achieve their objectives. In order to achieve this, public has to be aware of these objectives and support the organization.This is possible by clear communication with the public. Second communication will enhance to find out and manage strong and weak sides of the organization (Gregory 1996: 22).
“Individualism/collectiv...

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...ently compared to past in order to serve their consumers better. Louis Vuitton is in collaboration with Toyota corp. to work effectively and adapted their strategies (Passariello 2006). This helped Louis Vuitton to produce more products and worked in one day efficiently. According to the “sales conference that held for LVMH group for Q3 2013”, the question from “Deutsche bank research” was to understand the Japan’s market decreasing clients consumption. The answer from “Jean-Jacques Guiony “ was to highlight the “price variations” for LV in Japanese market (Proquest 2013 a). Japan LV employer objectives are different from the other regions all around the world and the one distinguishable factor is the price of the products. In this communication environment, the main idea is to underline Japan market is distinct when it comes to client employer objectives.

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