Introduction
Businesses today face many challenges that did not exist centuries ago. As opposed to before, now businesses face increased competition and continuous change in trends. In order to be successful, businesses need to try and be a step ahead of their competitors and look out for new ways of reaching their customers in their communications. Communication can be defined as the exchange of information between people, companies, or between people and companies (MEANS, 2010). In this modern era, communication is done in a variety of platforms. Traditionally, the television, radio broadcasts, phone calls, writing letters, newspaper, and magazines were the most common way of communication but things have certainly changed. Businesses are now looking for the most effective ways to communicate.
In the modern information age, businesses receive, process, and send a huge amount of messages every day. Effective communication is not just about exchanging information but also involves understanding the information. This combines a number of skills which include; attentive listening and nonverbal communication (GUFFEY, 2013). Effective communication in businesses leads to successful interactions between the company and the customers, and also between co-workers. Effective communication helps people better understand other people and situations, and also help people build respect, and trust, resolve their differences, improve teamwork, and helps people create environments that encourage problem solving skills and creative ideas (ROUSE, 2001). Lack of effective communication leads to misunderstandings that can cause conflicts and frustrations in professional and personal relationships.
With the rampant popularization in technology in t...
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... spends more time in the internet instead of watching television or listening to the radio. With this technology, businesses need take advantage of the opportunity, push forward and try to be technologically minded and continuously incorporate the social media in more positive ways. Apart from communicating with customers, social networking sites offer businesses something that no other form of communication can offer, this is the ability to monitor the public perception to its goods, services, and brands in real time. As a result of this, companies have been able to provide effective and quick responses in cases where there is negative perception. Looking at the analysis in this paper, it is clear that social media is helping communication especially in businesses. Even highly regulated companies like Delloitte and USAA are now taking advantage of social media.
Bovée, C. L., & Thill, J. V. (2012). Business Communication Today. Upper Saddle River, New Jersey: Pearson Education.
Communication is the process of conveying information to each another using words, actions, or by writing the information down to be read by another person. Communication is something that most people do at some point each day, and is an important part of life especially in a working environment. “The concept of communication is an essential part of every profession, and it is required to foster and maintain healthy relationships”( Jasmine, 2009, para. 1).
Social media in marketing is beneficial to any company in that it helps businesses organize control, and streamline communication and information, and help companies to better promote their brand (Paus, 2013, p.77, 78, para. 13). Social networking is not a bad way to promote a business or an organization but there has to be strategy implemented to monitor the images and information that can potentially foster negative perceptions of the
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
“Communication problems in the workplace can cost your company productivity and money. Without efficient communication, your company is unable to exchange information essential to daily operations and create a communication network to carry new product data” (Root, n.d.). When you think about communication in the workplace, as an employee you may not think about what poor communication can cost the organization you work for. But it not only affects the productivity of the organization
Effective business communication is central to the success of an individual’s career and consequently to that of the overall business entity. It would be imaginable therefore that there is some form of correlation between effective communication skills and such success. To put this into context, University of Kent (2011) has placed Verbal Communication at the top of the ten skills that employers most commonly look for. On the same note, anything that hinders effective communication is bound to have a negative effect not only on the specific message delivery, but also on the overall success of a career. In this paper, some of the barriers to effective business communication are discussed, with a few examples of how they affect the process.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
There is no doubt that the present time is the Technology era when the use of technological inventions dominates all different aspects of life: computer, cellular phones, world wide web, radio and satellites. That is, technological inventions have improved. Storing information, sending and receiving messages, electronic governments, distance education, health services and business. With the intervention of Information Technology, the means of communication in business which is a very important field in modern societies including banking, shares market, marketing, trading has been intensely changed. This essay will argue that Information Technology has positively changed communication in the business world. Information Technology implications have enhanced the ways businesses communicate in business areas including marketing, stock market, shopping and banking.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Communication is one of the most important factors in our lives. It dictates the relationships formed with the individuals in personal and professional lives. Effective communication provides a foundation for trust and respect to grow. It also helps better understand a person and the context of the conversation. Individuals often believe that their communication skills are much better than what they actually are. Communication appears effortless; however, much of what two people discuss gets misunderstood, thus leading to conflicts and distress. To communicate effectively, one must understand the emotion behind the information being said. Knowing how to communicate effectively can improve relationships one has at home, work and in social affairs. Understanding communication skills such as; listening, non-verbal communication and managing stress can help better the relationships one has with others.
As in all aspects of personal and professional life, having effective communication is a key element of success. Effective communication can benefit your relationships with people. By conveying your message and integrating them as a member of the team and not just a subordinate leads to better production. By effectively communicating you can clearly define job responsibilities and expectations. The better you are able to communicate the less likely organizational turnover of personnel will occur. Supervisors and leaders in the professional workplace find that the most important factor in advancement and retain ability is effective communication. Senior level executives and human resources managers are stressing the importance of communication and providing more training for mid-level management. Emphasis is placed on communication being clear by being transmitted strongly.
In the article Andreas M. Kaplan and Michael Haenlein provided companies with some advices about using social media. Companies need to choose the appropriate application that allows them to reach the target market and deliver their message. Also, Companies should try to be active and provide interesting and fascinating content to customers in using social media. (Kaplan & Haenlein, 2010)
Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.