Eddie Stobart's Mission Statement Analysis

What is a mission statement?
Declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization.
A mission is different from a vision in that the former is the cause and the latter is the effect; a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment. Also called company mission, corporate mission, or corporate purpose. http://www.businessdictionary.com/definition/mission-statement.html#ixzz2kc6DfPwa Chop’s mission statement:
Our mission is to constantly improve, innovate and exceed expectations.
Chop’s main goal is to provide a quality service, and sell it to make a healthy profit.
Eddie Stobart’s mission statement:
Eddie Stobart aim to provide a good customer service and develop assets.
We wish to build up a loyal customer base and a reputation for offering a personalised service to all customers, old and new. We provide a wide range of hair salon services so no matter what you are looking for, we are sure to be able to help.
Eddie Stobart’s main goal is to further enhance their reputation in their particular field in order to get more and more customers, both repeat and new. This will in turn help make the business more money and then maintain a healthy profit.
What is a business plan?
A business plan is a firm's management to summarize its operational and financial objectives for the near future (usually one to three years) and to show how they will be achieved. It serves as a blueprint to guide the f...

... middle of paper ...

... discuss whether the business needs to raise more finance, by selling more shares of their business. And also maybe becoming a LTD and selling shares to other people rather than just friends and family.

Aims could include:
- Profit maximisation
- Sales revenue
- Break even
- Survival
- Growth/increased market share http://www.businessdictionary.com/definition/business-plan.html#ixzz2lNCvXPJw Having a good business plan would allow Eddie Stobart to fulfil their purpose. This is because they will know what they want to achieve from their business in the next one to three years. This would mean that at the end of each year they can see if they are on track to what they wanted to achieve within that specific year. This would be good for Eddie Stobart as it means that they can create goals that will allow them to increase their profits for the company in the future.