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Electronic Commerce Electronic commerce (e-Commerce) describes the process of buying, selling, transferring, or exchanging products, services, and/or information through computer networks, principally the Internet (Turban et al., 2004). It is also refers to the process by which commerce is carried out using electronic means to conduct transaction between businesses, customers, individuals etc. Taking place online a person goes to the website of a company or person offering goods and services. Features of E-Commerce With the upgrade from Commerce to E-commerce by offering unique features that aren't in many stores. Theses features include: Ubiquity This is where ecommerce is basically available at all times and is everywhere, whether a home, work on your computer or using a mobile device. Global Reach the potential market size is roughly equal to the size of the online Population of the world. Universal standards The technical standards of the Internet, and therefore of Conducting e-commerce, are shared by all of the nations in the world. Richness Information that is complex and content rich can be delivered without sacrificing reach. Interactivity Two way communication in E-commerce technologies allow interaction with the users the consumer. Information density The total amount and quality of information available to all Market participants are vastly increased and is cheaper to deliver. Personalization/Customization E-commerce technologies enable merchants to target their marketing messages to a person’s name, interests, and past purchases. They allow a merchant to change the product or service to suit the purchasing behavior and preferences of a consumer. Social technology User content generation and social networ... ... middle of paper ... ...less / non-physical transactions 1. Security:- the security risk in e – commerce can be- • client / server risk • data transfer and transaction risk • virus risk 2. High start up cost:- The various components of cost involved with e – commerce are:- • connection:- connection cost to the internet. • hardware / software:- this includes cost of sophisticatedcomputer, moduer, routers, etc. • maintenance:- this include cost invole in traning of employees and maintenance of web-pages. 3. Legal issues:- these issues arises when the customer data is fall in the hands of strangers. 4. Lack of skilled personnel:- there is difficulty in finding skilled www developers and knowledgeable professionals to manage and a maintain customer on line. 5. Loss of contact with customers:-Sometimes customers feels that they doesnot have received sufficient personal attention.

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