Malaysia’s food industry continues to grow each year with the increasing number of local fast food chains and restaurants and those from other countries. The emergence of these new cafes, fast food shops and hawker stalls are greatly welcomed by the younger population. Hectic lifestyles of the working population also lead this food service industry to significant levels of growth.
7.1 Eating Trends in Kampar
Eating out has always been a trend in Kampar, especially among the younger population. With ‘mamak’ stalls and hawker stalls in every corner, sitting down to relax and have a cup of coffee or tea while having a little chat with friends is a trend for the residents living in Kampar. Customers, especially students can still be seen eating in ‘mamak’ stalls around late night or even midnight. To ease students in hunting for food, roadside stalls can also be seen around student housing areas and by the roads to the campus. Some local residents cook in their own houses and offer food and delivery
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Currently, we sell two different products on a weekly basis. Mexican food has a wide variety of food and we are limiting it to two different products. It is because of the management team are smaller and the investors are also the members that running the business. It would be a enormous workload if we bring in more varieties in our business unless we expand the business scope by hiring more employees.
The second weakness is that the service that we are not providing the delivery service and we are open for dine in and take away only. Despite of lacking in a parking lot in the open field because of other stall that occupied the places in the open field, it would be easy if we provide the delivery service for those who wanted to have our food, but couldn't make it to the stall, this is also will be a helpful for those UTAR students that used to take public transportation to go
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Back to the early 20th century, when people still have the leisure lifestyle to take their meal in a more proper way either in restaurant or have a home-cooked meal at home which have to spend some time on it. The process of preparing a meal is tedious and prolonged which need to allocate some time on it before being able to be served for meal. Through the era of advancement, the time consuming old system of serving a meal had been made much smooth and transparent than before. In her book on fast food, Issues in Society, Fast Food, Healy (2012,p.2) defines fast food as foods are usually low in nutrients and high in salt, sugar or fat and they are ‘extras’ to be enjoyed occasionally. In the 1930s, White City as the first burger chain to open in the town and following by the McDonalds in the 1940s. In the mid twentieth century, drive through restaurant had been introduced to the world, and this resulted in improvement on speed of service and its’ efficiency as drive through made a more convenience situation for customers to dine as well as the predictability of the taste of fast food (Calypso n.d.). While fast food industry bring some benefits on the society by their accessibility and economy, it also carry drawbacks on the society which focused on the health. Therefore, the key development in fast food industry is the fusion of improving quality and increasing the speed and efficiency in fast food industry.
Customers buy when they feel it is necessary giving them the upper hand on the industry. Bargaining power of suppliers: In the quick- service restaurant, the suppliers vary. They really do not rely distributors as large restaurants do. Threat of new substitutes: The restaurant industry is segmented into many parts: full service restaurants ($120 billion); quick- service restaurants ($110 billion); away-from-home managed institutions, examples: food services for schools and hospitals ($21 billion); and other food industries ($106 billion). (Marshall Jones, 1999). Rivalry among competi...
To create the best, branded and a healthy eating catering company to the clients and to be recognized as one of the most admired companies in Malaysia within 5 years.
Fast food outlets actually have been existed from millennia in China, India and ancient Europe. In the past, many people cannot afford to have a kitchen and this becomes the main reason they buy their food in fast food outlets (Reverse Your Age, 2013). The perception of fast food started to change in twentieth century. The first company that change the culture and perception of fast food was McDonald’s, followed by their future competitors such as KFC, Burger King, Wendy’s, Taco Bell, Pizza Hut and Subway. As they get a good appreciation from the customers followed by the impact of the globalisation, almost all of the fast food companies have been expanded their restaurant chain in many nations (Wojtek, 2013). Nowadays, with our busy life schedule and the increasing trend where women entering workforce promote an opportunity for the fast food industry to grow bigger. We can see the significant growth from the fast food industry as the industry itself has been generated over $160 billion in 2012 compared to their revenue in 1970 which only around $6 billion (Franchise Help, n.d.). With this significant growth, it does not mean that every company in this industry are successful. Some company has to closed some of their stores due to the lack of environmental research and preparation in entering a new country which commonly lead to the poor selling rate. The deeper explanation and points that is mention below will be also represent as the industry current state.
Fast food restaurants are popular among the consumers nowadays. Many fast food restaurants are trying to serve the needs in the market as people seek for quick and convenient place to eat. Due to the fact that there are a huge amount of fast food chains available in the global market, fast food companies have to strive for success. Just by providing quick and convenient style of eating for the customers is not sufficient to stay competitive. This is why it is interesting to study and learn about a fast food company that stands out in such a competitive environment. What has KFC China been doing to become successful? What marketing strategies did they use to dominate the market? We shall find out in the following sections.
This report will provide about world famous hamburger brand “McDonalds”. The business started in 1940 at San Bernardino, California. Now, it became world largest scale of hamburger fast food restaurants. Their principles of modern Fast food restaurant was originated from “Speedee Service System” in 1948. We can observe many of McDonalds logo very easily especially in mall or city area. Their main selling items are hamburgers, French fries, chicken and breakfast items. Not only these items, they are expanding their menu such as smoothies, salads, fish and wraps. As they provide various choice of menu. They can attract more customers. McDonalds serves around 68 million customers daily in 119 countries across 35,000 outlets. In 2012, the company showed annual revenues of $27.5 billion and profits of $5,5 billion. In addition, according to BBC report, the company is the world`s second largest private employer behind Walmart. The McDonalds provide not only indoor services, they also provide other type of services such as Drive-thru which allows customers to buy and pay in the car without getting off from it.
This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. It aims to study the impact of hygiene and nutritional value of fast foods on consumer purchase decisions. These services may provide an opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.
Now days , the customers so awareness of the fast food industries and its ingredients like no effected, no allergy, fresh, pure and others food which will be available on time in related area. Such sort of features are provided by burger fuel and the government policy of china is also welcoming to the foreign investor. It means the government policy is favorable for the foreign investor and franchisor. For instance, the competitors like burger kings, KFC are there in china. Therefore the burger fuel also enter into the Chinese market thorough the franchise and local partnership. Franchising is a rapidly increasing model for business expansion in the retail sectors like fast food industry and it is going to be making their own market in growing service sector of the Chinese economy in the years to come. The growth of modern retail trade has been the driving force behind it. The old age population are very low in china but the active population is very high at the age group 25-54 years is 47.2% (male 327,130,324/ female 313,029,536). Therefore, the target age group is18-35 years, employed and those people are eager to eat at outside. The burger fuel is also totally focus to
Nosi, C. & Zanni, L. 2004, "Moving from "typical products" to "food-related services": The Slow Food case as a new business paradigm", British Food Journal, vol. 106, no. 10, pp. 779-792, Proquest Database, <http://search.proquest.com.ezproxy.students.angliss.vic.edu.au/business/docview/225143535/F51762BBA05845F7PQ/9?accountid=49749>
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
Hawker centres and food courts are Singapore’s pride and jewel. These dining areas make up our food culture which we have loads of pride in. What makes the food courts and hawker centres in Singapore so different from others in the world? Well, due to the presence of multiculturalism in Singapore, we have many foods originating from many different races, mainly Chinese, Indians and Malays are the three main races in Singapore. Due to this, our food courts and hawker centres sell a myriad of cuisines ranging from local cuisines to western cuisines. Thus, those do dine there are often spoilt for choices and do not know what to buy. However, one thing for sure is that they would most definitely feed their hunger with the delicious food available there. Moreover, on average the cost of food, there is inexpensive. The cost of food ranges from as low as one dollar to a maximum as seven dollars! Thus, what’s there not to love about
When thinking about food, Americans do not necessarily consider the origin of the country that food was made in or its ingredients. Often disregarded, the culture of Asian food goes amiss in American appropriation of Asian food. Asian cuisines can easily represent the power of its country, thus, are useful tools for education in Asian culture. In America, many people experience variety of food choices of Asian food such as Chinese, Japanese, and Korean.
There is a larger number and types of entrants in the market Fine Dining Restaurants-Casual Dining Restaurants-Quick- Service Restaurants. Landscape of primary location is also a threat; there is a lack of customer parking which could possibly result in lower numbers of customers. Climate may also affect the businesses in general, low peak season and bad weather can cause problems for the business market if bad weather is expected, customers are more reluctant to go outside if not necessary. Potential entrants and encroaching concepts are also a concern due to factors such as low consumer switching and brand not being well known. Cost is also a threat although the primary target market is higher-wage earners consumers with less income will not frequent Rooms for Dessert they will seek substitute
“McDonald's is the world's largest fast food restaurant chain, serving an estimated 68 million customers daily in 119 countries.” - Reuters in Los Angeles (2013). McDonalds is very powerful in the food industry. They cater to varies people from all over the world and they need to be able to cater for everyone needs. So what is it about McDonalds that enables them to have 47 million customers daily? They are able to retool their images and expand in the hospitality industry and still become increasingly popular each year. As McDonalds is a without a doubt known as the king of the fast food industry with franchises from Moscow to Rio de Janerio, t...