Easy Access To Tourism Essay

Easy access to tourist site. Even though there has been attempt of development made in the past years with roads construction, the access to and from tourist sites outside some cities are still in poor conditions. This problem is depriving local communities the benefits it will gain from their tourism products. On the other hand, the impact is that those with accessibility are repeatedly visited by tourist with the risk of environmental degradation, while others with poor accessibility are hardily visited by tourist. Rail and water transport are undeveloped in Ghana.

Improved quality, pricing and services of Hotels. The quality of hotels and it quality services should reflect on the pricing not just any hotel charging high prices. Ghana can compare this with their competitors (West Africa countries). Prices should be reasonable for good quality hotels. Also, the rating criteria for restaurant and hotels should be reviewed to reflect today’s business environment. Currently the quality varies – e.g. in Accra a two-star rated hotel did not have hot water even though this is one of the prerequisites for two star hotels but a guesthouse in Kumasi was able to provide this. Tourists should be able to trust the star rating system and expect same level of quality at various star rated hotels.

Offering better value for money. Although tourists have a good experience in Ghana when they visit, however, the layout of tourism products are said to be unexciting. Restaurants and hotels are continuously improving, but there are still some concerns about prices, quality and services delivered. Some of the tourist who had visited West Africa think that tourism services in Ghana are expensive, compared to the quality of services provided by other c...

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...crafts can also play important role in developing new market for many tourists it reminds them of the places that they have visited and a symbolic reflect of a particular culture.

Use of Guerrilla Marketing

Guerrilla marketing is “a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service” Ghanaian footballers usually qualifies for the world cup tournaments it should be used as opportunity for the footballers to wear Visit Ghana t-shirts as well as the Ghanaian footballers who play for international clubs they should be also persuaded to wear Visit Ghana t-shirts under their strips. These can be made visible after matches. On and off the pitch, they can wear Ghana collectibles, like wristbands etc. This can generate a lot of public relations on international level, if it is picked up by the press