Conclusion In the computer industry, most people still perceive Apple as the runner because of the significant influence Microsoft has on personal computers. However apple has been able to diversify its product line in the technology scope i.e. from computer hardware to software, gadgets and online media. This makes apple able to serve most of the consumer needs not only in variety but also in the quality in design and performance of its products. Through adopting a division form of business, apple makes it hard for it to be acquired since this will require a massive buyoff.
Technology is the world’s leading industry today because of the fact that it has changed society in every field. Well, why has computer technology prospered through recent years? The answer is very simple, Apple Inc. Apple products have a significant impact on our society due to their stellar design and unique shape, their durability, and their many creative applications. Apple was started and 2established by Steve Jobs, Ronald Wayne, and Steve Wozniak on April 1, 1976. Since then the CEO of Apple has been Steve Jobs.
The Apple Company has been able to re-align certain areas , due to success of its product lines, to collect a lot of money in cash. The company has over $100Bn in liquid assets avail on their balance sheet. They are often criticized by shareholders and investor about not investing in companies that support Apple, or even return the money via divide... ... middle of paper ... ...greener on the other side? I tell them... No... That is just the android logo you are looking at. Apple should continue to focus on developing and upgrading the existing iPhone and iPad products, but also look forward to the next “big thing".
With his computers came many new apps foreign to the world at first but soon everyone knew about it and how to use it. If I were the CEO of a company competing against Apple, I would have to be very creative to be even compared to Apple. One thing I would hope to improve on my products is cost. The economy is very bad right now and I think if the price was much lower but the same great devices business rate would increase enormously. Another thing I would upgrade to is better battery life of their merchandise.
Their efforts and perseverance towards renovating the common computer paid off, as they now own a multi-billion dollar corporation. Apple Inc. is still working hard to develop and design the latest breakthrough consumer technologies and electronics, and it all stems f... ... middle of paper ... .... has proved as worthy competition for other consumer-electronic producers in the economy. Its stock, at $524.94 a share, has also proved as competition in the stock market. The stock first increased greatly in December of 2007. It dropped in December of 2008, but then took a steady climb up to $667.10 a share in September of 2012.
Steve Jobs built the first Apple computer in his parents’ garage. About forty years later, Apple became one of the most powerful technology companies in the world (Kutcher). Apple started out as a computer company, but now they have so much more variety. Some of Apple’s most recent products are the iPhone X, AirPods, and the Apple Watch. Apple has become so successful because they are innovative, because of Steve Jobs leadership, and their marketing strategies.
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life. Finally, Apple in the media portrays a specific lifestyle that mirrors their own company beliefs. Their recent success with their new line of products will definitely be a nice segue into the future.
Apple’s recent success has been due to its continued investment in R&D, evolving its products over time & developing a complete eco-system around its products. Apple developed the idea of digital hub and capitalized on it by launch of iPod, iPhone and iPad that set Apple on explosive growth path. Apple’s unique culture of innovation, huge brand equity/customer loyalty & strong leadership gives it a sustained competitive advantage. Application of VRIO framework, (Annex 1), shows that its core competencies are valuable, rare and hard to imitate. Although Apple is a dominant player, it cannot ignore the external environment in which it operates.
In this highly competitive world, Apple has always followed distinct strategies to succeed. Apple’s primary focus is to make high-quality, user-friendly with high aesthetic value products. Innovation is Apple’s magic wand. Apple targets customers that are oriented towards high quality, durable, user friendly, sleek devices. Apple not only focusses on one domain but has developed hardware, software and associated digital services making it best in innovative product development.
He said, "Our goal is to make the best devices in the world, not to be the biggest" (Karyne Love). What his company did was absolutely amazing. Apple has changed the way we do things in the world. He made a path in which all other major companies have followed for decades. It only makes sense that Apple is the better company.