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effect of mass media on culture
Mass media manipulation influence
effect of mass media on culture
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COMD 342 – Popular Culture Midterm
1) Early 20th century critics focused on the notion of mass culture and Americanization in order to highlight the cultural degeneration of the masses, which created a superficial culture. This superficial culture prompted individuals to have a shallow understanding of ‘higher arts’. This critic towards the popular culture indicated that ‘Americanization’ was a degenerative process which eroded the cultural richness of the society and introduced an empty shell of aesthetically worthless understanding of art and culture. In modern American popular culture, this cultural degeneration can be exemplified with the case of pop music. Music industry of the 21st century is often criticized for its aesthetically shallow
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Murdock and P. Golding criticizes the role of the mass media and popular culture for two fundamental reasons. Firstly, the mass media influences individuals’ decision to spend their leisure time and their spending, through promoting popular culture products, which are not necessary but are often enforced on individuals through advertising and manipulative content. Through these manipulative advertisements, the mass media lead individuals to unconsciously spend their money on needless goods just because they are perceived as necessary or ‘good-to-have’. Secondly, the mass media also intervenes to the knowledge production process in the society and provide manipulated information to individuals, in order to make them believe what they aim to show. The mass media, through manipulating what individuals obtain as information, also shapes their ideas, beliefs and attitudes towards social, political and economic events. Therefore, Murdock and Golding criticizes mass media as a manipulative source of information which both forces individuals to have excessive and unnecessary expenditures and to have a blind attitude towards the social, political and economic developments in the society. A good example for the manipulative power of the mass media in contemporary societies would be the use of social media. Individuals are obsessed with social media platforms and spend their all time ‘online’. They spend their time and money to be an effective user such as paying for higher internet speeds, buying new mobile phones that are capable of capturing high-quality photos and videos, and they get their information from invalidated sources on these platform without fact checking, and thus they are often
Media, the plural form of medium, describes various ways in which we communicate in society. A phone call, email, radio, computer, news on TV, etc. are all forms of media. In our society today, the media plays a significantly large role in influencing society negatively, twisting one’s perspective of the truth. In author Brooke Gladstone’s, The Influencing Machine, she discusses how media is looked at as an “influencing machine,” that’s controlling the mind of its viewers. Throughout the reading, Gladstone guides her readers through perceptions of media and how it influences them to get readers to understand the truth about media and the manipulation behind it.
In this day and age, pop music dominates the airwaves at every turn. Katy Perry, Lady Gaga, Kanye West, and many are commonplace names among teenagers and younger demographics not only in the United States, but all around the world. The United States has accepted the position of international, cultural role model long ago, dating back to the 1950’s when rock and roll caught fire as a hybrid of blues, country, and jazz and spread to the rest of the world almost infectiously. Since then, every major artist that comes out of the United States has easily become a global icon, regardless of the language or nationality of their adoring fans. However, one could conceive that this glamorized version of music comes less from the soul of the artist and is merely born of fiscal ambitions and visions of grandeur. The point made previously is not to critique any pop icon’s talent, which clearly they have proved to possess an abundance of it to keep the public swooning at their every whim, but instead, to show that there are musicians out there producing beautiful music without the threat of corruption and adherence to mainstream culture.
Pop culture in the 1950s and 1960s began to spread and infest the nation from front to back through radio shows, books and magazines, television programs, and even motion pictures. Whether it is culture in terms of political affairs, clothing or the latest musical sensations, the United States has always played the dominant role when it came to who knows what is best, first. Some cases of Americanizati...
The Influencing Machine by Brooke Gladstone and Josh Neufeld is an original work, a highly researched yet highly accessible survey of all things media from the history of media/journalism beginning in ancient Rome through the Mayan scribes to the First Amendment press freedoms of the U.S. Constitution and beyond and how the media 's mission and its means have advanced through history. At the same time, Gladstone debunks claims of the media 's nefarious influence on people from mind control and presumed biases to "moral panics," recurring historical charges of cognitive distraction, intellectual diminishment, and social alienation, now lodged against the likes of Google, video games, and the virtual world in general as digital culture stakes
1) I agree that pop culture is always changing and that the young generation are the ones who are mainly in control of it. The reason I believe this is because there are new videos and memes that become popular that younger people are always coming up with. Something that I had a question about was the concept that pop culture was a part of capitalism because that didn’t make much sense to me seeing as though pop culture is just what’s popular at the time and not controlled by higher status people.
“Culture” is a term that over the years, has taken many forms, served many purposes and has been defined in a variety of contexts. At the rise of the industrial era, inhabitants of rural areas began to migrate to cities, thus starting urbanization. As this new era began to unfold, urbanization, mass production, and modernization became key ingredients in the transformation of culture. As more people became literate and the production of mass media such as magazines, pamphlets, newspapers etc. increased, many had the option and desire to identify collectively – popular culture began to rise. Popular or “mass” culture can be described as a “dynamic, revolutionary force, breaking down the old barriers of class, tradition, taste, and dissolving
The Effects of Popular Culture on Society Popular Culture is music, dance, theatre, film,T.V., poetry and Art which is enjoyed by a wide group of people. Some people would argue that popular culture in the 1960's cause harm. Other people however argued that other factors brought harm and change to society. Some people would argue that music would cause harm because of the lyrics in pop songs. Lyrics like 'Lets spend the night together' by The Rolling Stones, influenced young people to have casual sex.
Pop culture is a reflection of social change, not a cause of social change” (John Podhoretz). It encompasses the advertisements we see on T.V, the clothes we wear, the music we listen to, and it’s the reason Leonardo DiCaprio has not won an Oscar yet. It defines and dictates the desires and fears of the mainstream members of society and it is so ingrained into our lives that it has become as natural as breathing. Moreover, adults never even bat an eyelash at all the pop culture and advertising that surrounds them since it has become just another part of everyday life. Pop culture is still somewhat seen as entertainment enjoyed by the lower class members of society but pop culture standards change over time.
Popular culture is the new name for “low culture” which is referred to cultural products that have mass standardized production such as television, music and magazines which is shared and known by most people. (Nakayama, 2013). The power of popular culture is enormous as it serves the purpose of social functions such as establishing social norms, identities and gives meaning through shared ritual. Therefore stereotyping a particular race changes the prospective of common people when they interact. As popular culture helps creating social norms, identities, etc. people get used to what they say and produce for consumption and unknowingly get used to those information and acknowledge and even participate in racial activities.
People are more influenced by mass media than they think. What evidence is there to support this statement? By Mass Media I mean the whole body of media reaching large numbers of the public, the major ones being newspapers, television and the Internet. The main purposes of mass media are to provide information, entertainment and advertising. In this essay I will discuss the influence that Mass Media has on the general public and give the evidence to support the statement "People are more influenced by mass media than they think." ".
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.
Mass media, including TV, radio, newspapers have a great influence on people and especially on the younger generation. It plays an important role in shaping the opinions and position of the younger generation. In the present, the younger generations are influenced by mass media, including TV, radio, and newspapers. They think this is the model for them because in daily life it is necessary for everyone, therefore, it is not unusual that it has a great influence on the people and especially on them. It plays an important role in shaping the opinions and position of the younger generation. The younger imitate the mass media and it has an impact on the younger on they way they dress, speak or behave.
What popular culture and mass culture are, their significance to society and how they are consumed are very multifaceted questions that have been subject to wide debate is the fields of Sociology and Cultural Studies. Many theorists have chimed in on the debate to answer these questions. Two notable theories on this topic are that of Dwight MacDonald in his work “A Theory of Mass Culture” and John Fiske in his work “Popular Culture”. MacDonald argues that mass culture is a phenomenon that is detrimental to society. He believes that although mass culture is something that produced “by and for human beings” that is ultimately is what leads to the loss of individuality and individual thought and expression in favor
Throughout the previous years, the effect of mass media has produced exponentially with the innovation of technology. Initially there were books, tabloids, journals, photography, movies, broadcast, TV, New Media of the Internet, and now mass media. Nowadays, each individual are most depended on the news media and gossips to preserve their lives moving within everyday accomplishments. We trust the mass media for the existing newscast and evidences concerning anything that is significant and what we must be conscious of. We rely on the media as a consultant for gossip, info, and amusement. The amount of authority varies on the obtainability of media. All of the customary mass media partake excessive impact throughout our existence. For example the 20th century port...
The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.