EFFECT OF GLOBAL SOURCING ON PROFITABILITY OF SMALL AND MEDIUM MOTOR VEHICLE FIRMS IN KENYA: A SURVEY OF NAIROBI COUNTY

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Fluctuation of Currency exchange rates Rao. (2008) , exchange rate risk in the automobile industry, small currency exchange rate fluctuations have negatively effect on the stock returns of firms. Using quantitative research method, the research investigated the effect of currency exchange rate movements on stock returns of European based motor vehicle companies with market interests in USA concluded that the short movement in exchange rates have no significant effect on the stock returns of the companies investigated in the research According to Juan (2008) money used in global purchases is moved between the domestic countries and the foreign partners in global sourcing and the stability of the domestic currency used enables the international trade to be easier as instability makes global sourcing more complex introducing more risks in the markets. If trade amounts to millions of dollars per transaction then a slight deviation of about 0.5% on the exchange rate creates a huge effect on the effectiveness of global sourcing strategy and the profitability of the whole supply chain of the firms. Recent contributions in global sourcing show that depreciation in exchange rates are beneficial to some firms in promoting economic growth through technology transfer between the firms. Exchange rates have a strong effect on the current account balances as within three years of a depreciation event, for example, the account balances depreciate by three percent points of GDP. This is through a reduction in saving without meaningful reduction in investment of these firms which creates the need of developing countries to create confidence in their economic policies, (Marcus, 2011). Higher currency inflation rates have a relation with higher i... ... middle of paper ... ...bout by market liberalization in the industry. The Government should formulate policies and proper strategies as a key to improving the sector’s financial performance and proper global sourcing strategies will enable firms to save a lot and be able to compete and sustain themselves in the markets. Currently dependency of motor industry on government legislation requiring assemblers to procure certain items locally is a manifestation of a fragile relationship between buyers and suppliers in the motor vehicle industry and the lack or no of commitment of large buyers towards supplier development in the motor vehicle industry due to lack of incentives from the governments. Hence it is apparent that there is need for incentives within the sector’s business environment, rather than government regulations and controls in the sector, (Kenya motor industry report, 2007).

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