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In this day and age, we have grown dependant on technology?our whole life revolves around it; from work to home life, we have been very heavily influenced by our technology. Most importantly, we have produced an attachment with computers. Computers have deeply influenced our world, one aspect being shopping. Computer shopping has produced many affects, mostly economical. This era is one in need of an economic boost to better the world in its turmoil, and internet shopping may be the answer.
The most important affect the internet bestowed, or e-shopping as we like to call it, is its affect on the economy. Now is the future, and our retailing process needs a major change, as Birch, Schneider, and Gerbert (who wrote E-Tail) said, ?[to] re-invigorate the prospects of players in traditional consumer business?? (E-Tail 10). They also said, ?[?] [A] ?low price? but ?high delivered value? position has been economically irrational[?]to the retailer until now? (11). Such as it is right now: specialty stores deliver a high price and high quality, department stores deliver a high price and medium quality, warehouses deliver medium prices and quality, discount stores deliver medium prices and low quality, warehouse clubs deliver low price and quality, and internet shopping is the answer: it delivers low price and high quality (Birch, Schneider, and Gerbert 14). Within these past years, internet sales have increased. Although e-sales make up a paltry 1.5-3% all in all (Puente 2E), e-sales make up 23% of all book, music, electronic, computer, and toy sales (Puente 2E). According to Jupiter Research, internet revenues have increased $40 billion in 2002, as opposed to the increases in 2001 ($30 billion) and 2000 ($24 billion); U.S. online revenue has been growing 30-40% a year as opposed to 4% a year in offline retail (Puente 2E). Due to the incident of September 11th, 5% of the 2,000 people NetRatings asked said they would do their shopping online in case of terrorism in public places (Tsao C1). Out of the Americans with internet access, 29% will make a purchase during the month (Voglestein 1c). Holiday shopping has extenuated this increase. Goldman Sachs and Nielsen/Net Ratings reported that shoppers spend 17.5% of holiday money on the internet in 2002. Also, on Black Friday (the major shopping day after Thanksgi...

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... (Puente 2E). Puente also said the Internet?s trend will increase over 50% a year, and in a short while, Internet shopping will reach half of the shopping population (2E).
The Internet is the answer for all of our shopping needs. It will provide a boost for our economy and continue to grow with our humanity. Sean Kaldor, the vice president of analytic services at NetRatings Inc. said, ?Two years ago was the attack of the ?dotcoms?; last year was the revenge of the brick-an-mortars; this year is the year of the economy (Vogelstein 1bw).

Birch, Alex, Dirk Schneider, and Philipp Gerbert. The Age of E-Tail: Conquering the New World of Electronic Shopping. Oxford, Capstone: 2000.

Kanaley, Reid. ?Online Shopping: The Reasons Remain.? Philadelphia Inquirer 29 Nov., 2001: F1.

Price, Lisa and Jonathan. The Best of Online Shopping. Toronto, Ballantine: 1999.

Puente, Maria. ?Online Experience Is Now a Much Better Fit.? USA Today 4 Dec, 2002: 2E.

Tsao, Amy. ?Online Retailing Finds Its Legs.? Business Week 23 Apr. 2002, late
Ed.: C1.

Vogelstein, Fred. ?E-Commerce.? Fortune August 2002: 1p,1c,1bw.?
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