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Marketing Strategy in E-commerce Environment
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E-Commerce: The Importance of Gaining the Trust of Consumers
A crisp autumn breeze rustles through the trees, while I attempt to carry four bags of groceries up the two flights of stairs leading to my New York apartment. The anticipation I had previously felt while awaiting this important day, has now turned into extreme excitement. Today is the day of my interview with my possible future boss. Since I have just recently finished my fourth year of graduate school, I spent the entire summer searching the New York companies and firms for a reasonable job in the marketing business. I received my degree from Columbia University in the marketing aspects of online shopping. During school I studied techniques on how to effectively construct marketing websites. After three weeks of interviews and diligent searches for a respectable position, I became frustrated and overwhelmed.
Fortunately, when I was just about to apply for a temporary teaching position at a nearby computer technical college, I met Ray Burke. Actually our very meeting was coincidence. After finishing a walk with my golden retriever, Benjamin, I was relaxing in a small street corner coffee shop when I first spotted Ray Burke. Benjamin became excited by a passing poodle, and took off knocking Ray Burke to his feet. Mortified, I dashed over to the spot where Ray Burke was now spread out on the ground, and observed that he was an older man around sixty. What was left of his gray hair was randomly dispersed and appeared to be stuck to his head with gel. His navy suite jacket was now muddy from his fall. I immediately started apologizing for Benjamin. However, to my surprise, Ray Burke was not mean and angry about the accident. Instead, he actually invited me inside and offered to buy me a cup of coffee. As we sipped our mocha lattes, he asked me about my work and I explained to him that I was now searching for a position as developing online markets and websites, but that I was struggling to find jobs in the market. Although I know that the situation was probably mere coincidence, that day I thought what followed next in our conversation was pure fate.
Ray Burke turned out to be the CEO of a major marketing company in New York City that recently started a marketing branch concerning the construction of online electronic shopping sites.
You are the social media director for Tiblana Candle Company. Tiblana is a manufacturer and sells candles through partner retail stores such as novelty stores found in shopping malls, as well as big box retail and department stores, and online through sites such as Amazon.com. The company has a solid 20-year reputation for making popular household decor candles in a variety of scents and colors. Candles are sold in elegant, well-branded boxes. The primary customer base is women 30-45 years old (but Tiblana wants to start targeting women 45-60 as well). Tiblana’s CRM data shows that customers average eight purchases each over lifetime, very good for their niche. The company is profitable and growing.
In their respective life journey, both Wes Moores often found them facing with some hard choices or decision to make or standing at a crossroads of life change without knowing which way to turn. Therefore, “for all of us who live in the most precarious places in this country, our destinies can be determined by a single stumble down the wrong path or a tentative step down the right one” (Moore xiv). During their early childhood, both Wes Moores struggle at school and had troubles with the law. However, for the author Wes Moore, attending the military school was the biggest turning point in his life. Aware of his mother’s determination, his family’s sacrifice, and encouragement from classmates and instructors as well as the influence of role models, the author Wes Moore finally made up his mind that he wanted to succeed in the military school. At the end, the author Wes Moore fulfilled his dream and did well academically from then on. On the other hand, the other Wes Moore had tumbled on a series of missteps along the road: dropping out of school, getting involved with drug trade, committing violent crimes, and being a father of four when he was so young and immature. Even though there was a time when he tried to reinvent himself: joining the Job Corp, getting a high school diploma, and finding some decent jobs, the reality and his making-quick-money mentality eventually brought him back to the original path with no return. At last, by committing an armed robbery that left a police officer dead, the other Wes Moore irreversibly drove himself to the dead end of life. Obviously, based on their early life experiences, both Wes Moores would have gone the same route to failure. Nevertheless, at some critical points of their lives, the author Wes Moore made some good choices with intervention and guidance of good people while the other Wes Moore lost his footing under undue
Andrea Jung was born in 1959 in Toronto, Ontario, Canada and raised in Wellesley, Massachusetts. Jung graduated magna cum laude at Princeton University and planned to continue to law school afterwards. Jung had gotten a job training her to be a manager at Bloomingdale’s, allowing her to step into the field of law. She did so exceedingly well at this job that she continued to a different job and began her debut at I. Magnin & Company as senior vice president, general merchandising manager. Next, she handled issues concerning accessories, cosmetics and apparel as the executive vice president of Neiman Marcus. Law quickly vanished as the fashion world approached Jung. In 1993, Jung joined Avon Products, Inc. as a consultant and she was soon promoted for her hard work in 1994 as the product marketing group president for U.S. operations. Jung worked on introducing more modern lines while continuing the company’s traditional branding efforts. She introduced successes such as the Avon Apparel line and suggested getting rid of a large number of Avon’s old fragrances to make way for new ones. Jung spent time getting to know the company and thrived rapidly at the top. In 1996, she became the global marketing president and in 1997 became the executive vice president and president of global marketing and new business. Jung’s major responsibilities were centered on market research, joint ventures and strategic planning. Soon after, she became president and chief operating officer, with responsibility for all business units of Avon worldwide. Since 1998, Jung has been on Avon’s board of directors and in 1999, when the company wasn’t doing so well, Jung was named CEO of Avon Products Inc. at 43 years old and the first female CEO in the history o...
Ziad K. Abdelnour, the CEO of a private investment firm, states that, “Trust is earned, respect is given, and loyalty is demonstrated. Betrayal of any one of those is to lose all three.” This quote in two sentences speaks volume to the reader. Trust is an important and key component to any relationship. Whether you are married, have a mutual relationship, a friendship, or just a family member; trust plays a key part in the relationship. Without trust relationships crumble.
She will be receiving a degree in marketing and a certificate in leadership, both relevant to this position, and was selected in the Tippie College of Business Marketing Institute for her academic performance, interpersonal skills, and leadership potential, showing her dedication and hard work ethic. Sharon lacks descriptive depth in her resume, such as quantitative figures needed to offer evidence of her work yielding positive results. She is not anticipated to graduate until the spring, but we have decided to interview her, as she could be a valuable asset with the necessary skills for
In any event Avon the inspired CEO has an illustrious deal of expertise in the direct-selling routine. Meanwhile, consumers become more familiarized to retail shopping
As I read through the power point presentations for the week, it easily me reminds of the
However, despite my applied chemical science degree, I decided to challenge myself by starting my career in the marketing field in order to expand my knowledge and with an eager to learn more. I began to study throughout internship as marketing executive and later as strategic planner trainee in the field of advertising. Those 6 months internship have given me a great emphasis of professional experience in both theoretical a...
According to the Meridian Webster Dictionary "Trust" is an assure reliance on the character, ability, strength, or truth of someone or something, namely, something where people place their confidence. For instance, the dependence on something future or contingent that means hope. Another example of "Trust" is a legal agreement formed by the combination of firms or corporations which reduce the threat and mitigate competition among them. But unquestionably, there are obvious aspects which make that people feel confident and trusting from any relationship such as they want to feel confident at the moment that they put their trust in another person; also, they need to know if this person always will tell the truth without hiding nothing, and finally, they need to know that the cheating does not exist within their relationships.
This paper is about a company called PayPal. First I will touch the general information about the company, then provide
We will begin by seeing the potential market of e commerce in India. Our main purpose is to evaluate that whether E commerce has as wide a range as physical market or an area wider or shorter than that.
Electronic commerce, most commonly referred to as e-commerce, is a term used to describe business transactions which involve the transfer of information and goods using the power of the computer networks such as the internet and the World Wide Web. E-commerce is classified into five different categories depending on the relationship among the participants; the most common examples are business-to-business (B2B), business-to-consumer (B2C), or business-to-government (B2G). (Schneider, 2015) E-commerce has evolved drastically over the past years and this has dramatically changed the way businesses are run today. While there have been constraints and barriers which companies such as Amazon have had to be overcome, currently e-commerce is a key
If there was one thing that set us apart from the rest, it would be the aggressiveness of our decisions. By the end of the second quarter of the second year we had opened offices in every available city selling at least one product to every single market segment. We used our resources generously yet wisely in opening offices, and hiring and motivating salespeople, and it paid off.
I firmly believe that my present role as a Sales and Marketing Assistant is a skilled type of employment because my skills and educational qualifications represent a background of increasingly important assignments within the company. These experiences have given me the opportunity to make many profitable contributions in a number of functional areas.
My major is marketing and minor minor’s management. I am more lain towards digital marketing because it can allowed me can work at office or home with flexible hours since most works are digital. As long as I am with a computer that can function my needs, I can get the works done wherever I want. In this case, it will be much easier for me to balance my work and life since I am able to work at home if I need to and plan my own schedule for work as long as I get all the works done before the deadline. I will be lead my team to help marketing department create marketing strategies to promote the Walt Disney Park and Resort. Our products will be park tickets, resort hotels, merchandise, food, and Disney Wedding. Disney Wedding is a segment within the Walt Disney Park and Resort to sell wedding package for couples to create a Disney themed wedding memory and ceremony. With the help of technology and social media, my team can with low cost to find the