E-Commerce Case Study

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Choosing the right niche for an e-commerce business can cause a lot of indecision and anguish for the aspiring online entrepreneur. The wrong choice will either doom your prospects of success at the start or will condemn you to long hours of hard work for mediocre profits. It 's no wonder so many people suffer analysis paralysis on this first crucial step. Fortunately, finding the right niche need not be a trial and error process. Here are five niche selection tips that will improve your odds of success:

Check the Market

You can 't sell something if few people want it. While this seems obvious, many people have made this mistake because they fell in love with their product idea only to find that the rest of the world didn 't feel the same way about it.
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This lack of competition makes some would be entrepreneurs think that selling it will be a breeze. More often than not however, the reason for the lack of competition is a lack of a market for the product.

On the other hand, the presence of competition, especially when some of the businesses are fairly large, means that the market is large enough to support these businesses. However, you aren 't looking for a saturated market, just one with enough competition to indicate its viability.

In addition to looking for e-commerce websites that sell the product, you might look for Google ads in the search results. Smart advertisers don 't waste their money on products without a market. You should also check the search volume for your product type by using the various keyword tools available. Another check is going to Amazon and noting the product 's popularity there. The more ratings and reviews something has, the greater its popularity.

Make Sure You Can Differentiate
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