E-Commerce Case Study

Decades ago, business was about consumers coming into shops, pick things, pay up, and leave. They got the items they paid for, immediately. Not that it is different now, in 2014, but businesses are now taken to a whole new level. It is called e-commerce. E-commerce is any kind of transaction that is done electronically through the Internet. We can obtain any kind of products and services online, without having to go to the shop itself- and we also are able to bid for goods, from electronics to properties.

Nobody in the 20th century came up with the idea that one was able to buy goods through some gadgets like laptops or iPads- or even bid for properties, without attending the auction itself.

There are online advertisings as well. We can promote things online through social medias or e-banners. A lot of companies would use social medias such as Facebook, Twitter, Pinterest, and Instagram to advertise the goods they sell. They have a website ready for consumers to review their products, and purchase them.

There are the terms, ‘first mover’ and ‘second mover’ in business world. First mover means being the innovative leader being the first to create a new business in a specific market. While second mover, is the second company that followed each step that the first mover takes, in order to be as successful and welcomed in the industry

ENTELLIUM, DIGG, PEERFLIX, ZAPPOS, AND JIGSAW: SUCCESS FOR SECOND MOVERS IN E-COMMERCE

FIRST MOVER & SECOND MOVER

While those are keys to e-Commerce success, there are another circumstances to be paid attention to for second movers. First mover will be the first to have the source and access to best industry resources. They can locate strategic manufacturing places, according to the kind of items th...

... middle of paper ...

...hopping and conducting a B2C business through all kind of sales and events, especially when the customers are served well and fairly.

Payment & Catalogs

When a customer purchases a product, it’d be much more understandable and convenient if the additional cost like shipment cost, is listed clearly. No customer would like it, if they were to purchase $100,00 goods, but ended up paying additional $30,00 for shipping or $5,00 for donation, and such. Typically, people would quickly assume that the company is a cheat; when the fact is just the shopping site does not display clear information of how much the goods cost a buyer with additional costs included.

Shopping cart is also one component of a successful website which is expected to be given careful consideration. A lot of customers claimed that most shopping carts on the web are hard to be edited. [2]