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E-Commerce It is now very easy to set up an on-line store. Unfortunately, a high proportion of E-Commerce sites started by small businesses or individual traders are unsuccessful. The main reasons for these failures are usually obvious and often down to not paying enough attention to a few basic rules. In this feature, the basic guidelines for setting up a successful E-Commerce site can’t guarantee that if you follow them your site will be successful. However, saying that ignoring these rules will reduce the chances of success. First of all, provide a good product or service that is worth selling. If the offered product doesn’t meet the customer needs, don’t bother providing it. If you have a good idea for making money on the Web, the chances are dozens of competitors have th...

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