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Dunkin donuts strategic analysis
Dunkin donuts strategic analysis
Dunkin donuts strategic analysis
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Business Overview
Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc1. Despite what the name of the company suggests, Dunkin’ Donuts’ major revenue generator is beverage sales which accounts for approximately 70%, as compared to donuts that generate only 14% of the sales2.
Mission Statement
“The company's mission is to thrill customers, enrich stakeholders and build powerful brands3.”
Recent Business News
In recent undertakings, the company is expanding on a large scale by launching its most aggressive expansion plan to triple the number of units from 5,300 to 15,000 by the year 20204. Starting October 2006 and ending September 2007, Dunkin' Donuts signed development agreements totaling nearly 1,600 new restaurants. In the past month, the company announced its plans to open franchised restaurants in Las Vegas, Austin, Dallas, Phoenix, Tallahassee and Panama City.
Another recent development is the implementation of Voxware5, which is a voice-directed order picking system. It serves to increase the efficiency of operations for the distribution centers within the company. Dunkin’ Donuts’ facility mangers in the Mid-Atlantic distribution center recently shared their success on this very system. As of this summer, three more distribution centers are running on this system and experiencing similar productive gains6.
History
In 1950, William Rosenberg, the founder, opened the first Dunkin' Donuts shop in Quincy, Massachusetts. The first franchised Dunki...
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...iate Marketing Manager, DD International. Retrieved from https://careers.dunkinbrands.com/OA_HTML/OA.jsp?akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&transactionid=1902629609&retainAM=N&addBreadCrumb=RP&p_svid=4764&p_spid=4743&oapc=18&oas=ey-GFHp6nqDWZEhzT5poVQ
Dunkin’Brands iRecruitment. (2008, July 14). Job: Assistant Brand Manager, Brand Marketing. Retrieved from https://careers.dunkinbrands.com/OA_HTML/OA.jsp?akRegionCode=IRC_VIS_VAC_DISPLAY_PAGE&akRegionApplicationId=800&OASF=IRC_VIS_VAC_DISPLAY&OAHP=IRC_EXT_SITE_VISITOR_APPL&transactionid=1902629609&retainAM=N&addBreadCrumb=RP&p_svid=4384&p_spid=4363&oapc=21&oas=9TIyyWfqPkEdlbaHxdsGuA..
Dunkin’ Donuts. About Us: Product Facts. Retrieved from https://www.dunkindonuts.com/aboutus/company/products/EspressoRevolution.aspx?Section=company
Keebler and products are sold in more than 75,000 retail outlets nationwide, including Puerto Rico and selected international markets. The Keebler company seems to have more than one target market. With variety of products they offer, the company appears to be targeting just about every segment of the population:
Founded in 1982, Dave and Busters in America’s leading upscale restaurant/entertainment concept and currently operates 17 locations across the United States. Dave and Busters aggressive domestic expansion plans continue with 6 additional 1999 openings slated for San Antonio, a second site in Atlanta, St Louis, Austin, Jacksonville, Florida, and Providence, Rhode Island. At least seven more Dave and Busters locations are scheduled to open across the United States in the year 2000. There are currently two Dave and Busters operating in the United Kingdom under licensing agreements with Bass Pic. The company also holds international licensing agreements for the Pacific rim as well as Western Europe.
Wal-mart is currently the world’s largest company. It has seen continuous growth and financial success since it was founded in 1962. Today it is living off of a previous reputation of solid ethical business practices that are no longer being exercised. Sam Walton, the founder of Wal-mart, was considered to be “freakishly cheap… Cost-cutting was an obsession in the Wal-mart culture… on business trips, everyone, including the boss, flew coach, and hotel rooms were always shared.” (reclaimdemocracy.org. 2006). This was only part of the reason for Sam Walton’s success.
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
As shown in this exhibit Dunkin Brand Group currently has $3,177,383,000 in total assets; $2,809,424,000 in total liabilities; and $367,959,000 in shareholder’s equity. Starbucks has total assets of $12,446,100,000; $6,628,100,000 in total liabilities; and $5,818,000,000 in shareholder’s equity. McDonald’s has the highest total assets as well as total liabilities and shareholder’s equity of the three competitors. The company 's total assets of $34,281,400,000; $21,428,000,000 in total liabilities; and $12,853,400,000 in shareholder’s equity. The balance sheet is a financial statement that is used to report the financial position of a company in its fiscal year. With these three competitors, it is clear that McDonald 's is the largest of the three and has both the most assets and
Krispy Kremes's strong brand name, highly differentiated products, high-volume production capability and multi-channel market penetration strategy has worked well. With each new store opening there are lines waiting at the door all night to experience the Krispy Kreme quality. In Denver, more than 3000 people stood in a line extending for more than three city blocks on opening day. They have production areas in full view and a neon light that lights up when "Hot Donuts" are actually coming off the line. Krispy Kreme makes customers feel good about indulging. Even Krispy Kreme's name brings a smile to people's faces.
Throughout the past five years, BuckStar has accumulated excess capital and now needs to put it to good use. There are two plans that can accomplish this: adding products to the menu, expanding store hours and renovating the current stores or a one-year expansion process of 1,500 stores into Canada. Our main goals of these plans are to increase profit and maintain a workable supply chain. The plan that is most beneficial to our company is plan one, as it will be advantageous to begin selling donuts in our stores and to expand our hours. This plan is a much safer choice, as we will not be expanding into a new foreign country.
The first Dunkin Donuts was opened in 1950 by founder Mr. Bill Rosenburg in Quincy, MA. Five years later the very first franchised branch was licensed. Sixty years later, under “Dunkin Brands Inc.”, there are now over 10,000 stores including more than 7,000 franchised locations, all in 36 of the United States. There are over 3,000 Dunkin stores internationally in 32 countries other than the United States. Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick service restaurants serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Dunkin Brands is head quartered in Canton, MA (Company Snapshot).
Howard Shultz and the senior management at Starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. The decision for a strategic growth plan has to be made in the near future. This will prove to be key for Starbucks reaching their long-term goal of becoming the most recognized and respected brand of coffee in the world.
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
Taking into consideration all KKD's publics, it is no shocker that Krispy Kreme continues to grow. For the first time, it successfully expanded nationally during the late 1990s in California (Saltzman). A main point of Krispy Kreme’s continued financial success has been their expansion into international markets.
Foreign policy with foreign nations that host the Starbucks brand. Import and export tax is an expenditure that may and can become costly and profits can be lost. Other companies like McDonalds, Dunkin Donuts, and the Coffee Beanery provide consumers with an ambient environment and some specialty coffee flavors. Proximity may be the only thing required for the consumer to select the services of the rival coffee dispensing businesses.
In 1950, William Rosenberg founded Dunkin ' Donuts. By 1954, Mr. Rosenberg had opened a total of five Dunkin ' Donuts shops, and had been featured as a young entrepreneur in national publications such as The Saturday Evening Post and Coronet magazine. In 1955, the first franchise agreement was signed and executed in Worcester, Massachusetts. In 1960, Mr. Rosenberg founded The International
McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences.
Much of the target market will be business people who earn between R36 000- R400 000 per year. Target Markets earning less than this may not have as much disposable income to spend on Dunkin’ Donuts products. More inexpensive products should be available for secondary target markets with less purchasing power.