Drinking is a worldwide problem that numerous people participate in. In college, you are often considered “lame” if you don’t participate in the act of drinking, and other harmful activities, when attending a party. Most teenagers, and even adults, think it’s cool and fun to get drunk at parties. Alcohol is usually always involved when attending a party and many teenagers don’t think about the consequences while in action. Baylee Curran’s “Binge Drinking” PSA commercial informs teenagers of the bad consequences that can supervene after binge drinking. Curran uses sound, words, moving images, emotion, and logic to create an appeal to her audience that will motivate them to drink responsibly. First, Curran chose to utilize sound and words, …show more content…
Curran evokes emotion to the audience when, in the mist of the party setting, she includes a lady who is looking very worried as the drinker drinks continuously. She knows that there will be a bad outcome, according to the look on her face. She looks as if she wanted to stop the drinker, but didn’t. This evokes emotion to the audience in order to get the audience to sympathize with the lady in the background. Curran’s intent is to get the audience to imagine themselves in the lady’s position, feeling sympathy for the drinker. This emotional appeal sets up the audience to be teenagers or young adults who attend parties and witness excessive drinking. Somewhere in between, Curran makes sure to inform her audience of the exact definition of binge drinking: having five drinks over the course of two hours. She does this in order to educate her audience on binge drinking. The audience will grasp the message of the commercial better, which is Curran’s main goal. In fact, Curran also conveys emotion to the audience when the person holding the other end of the tube inserts different objects. Each consequence represents an object that is engulfed by the drinker. For instance, memories were represented by old burning photos and alcohol poisoning was represented by alcohol cleaner. This appeals to pathos because the objects that the drinker is engulfing are …show more content…
Baylee Curran’s “Binge Drinking” PSA commercial vividly illustrates what not to do when attending the typical college party. The consequences that follow are horrific and could possibly lead to death. Curran intended to affect her audience in a way that they will not risk their lives due to excessive alcohol. After watching Curran’s commercial, the audience will realize that, overall, binge drinking is not worth their
MAFMAD is a competition intended for people 25 years or younger to make a short film with the theme “Your Mates Life is in Your Hands,” and to encourage teenagers to speak up when they feel unsafe. Speaking up can save the life of their friends and themselves and prevent the situation Burton created. Burton is a regular person that wanted to make a difference in preventing these types of deaths. Jonathan Burton’s ad successfully makes a case against drinking and driving through strong rhetoric and by making use of the window effect to connect to the target audience, teenagers.
Shame and guilt are often used interchangeably as they are often perceived to be the same or eerily similar. Yet shame is more associated with feelings of poor personal character and guilt is associated with what a person’s character does. Studies have shown that shame rather than guilt is a significant risk factor for the onset and maintenance of mental health difficulties and it has been further theorized that guilt is actually an adaptive response in which movement from shame to guilt represents a stage of mental health recovery (Dyer, et al., 2017). Though shame over particular events in the moment are not uncommon due to humanities imperfect nature, the problem resides in lack of shame resolution. May (2007) exemplifies this in that the
Getting Serious About Eradicating Binge Drinking is an informative article by Henry Wechsler. Wechsler has worked with the College Alcohol study since its creation in 1992, and he also lectures at the School of Public Health at Harvard. In his article, Weschler discusses the prominent trend of binge drinking on college campuses and how to solve the widespread problem. Binge drinking is a term used to describe the act drinking alcoholic beverages with the intention of becoming intoxicated over a short period of time.
“Every day in America, another 27 people die as a result of drunk driving crashes” (MADD). Budweiser, one of the first national beer brands founded in America, is currently the number three beer brand in the United States. In their “Friends are Waiting” commercial, the viewers see the emotional connection between an affectionate owner and his playful dog. This commercial mainly targets young adults because it is more likely for them to go out and drink. By using these rhetorical appeals: ethos, pathos, and logos; the Budweiser team persuades the readers to always come back home because someone is waiting.
According to Andrew Herman, “Each year, 14,000 die from drinking too much. 600,000 are victims of alcohol related physical assault and 17,000 are a result of drunken driving deaths, many being innocent bystanders” (470). These massive numbers bring about an important realization: alcohol is a huge issue in America today. Although the problem is evident in Americans of all ages, the biggest issue is present in young adults and teens. In fact, teens begin to feel the effects of alcohol twice as fast as adults and are more likely to participate in “binge-drinking” (Sullivan 473). The problem is evident, but the solution may be simple. Although opponents argue lowering the drinking age could make alcohol available to some teens not mature enough to handle it, lowering the drinking age actually teaches responsibility and safety in young adults, maintains consistency in age laws, and diminishes temptation.
To make its point the article uses facts and statistics to prove that teenage drinking is a huge problem in the United States. We learn, "Beer is the alcoholic beverage of choice for kids, preferred by 27% of all children," and, "1.1 billion cans of beer and 300 million bottles of wine coolers were consumed by junior and senior high school students." The article also uses statistics to prove the unfortunate consequences of drinking and states, "In 1997, 3,336 drivers 15 to 20years old died, an additional 365,000 were injured in motor vehicle crashes.
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
During the last decades, college drinking, the toll binge drinking which is taking on college campuses. Highly publicized reports have raised public awareness about the high rates of heavy drinking among college students. Also, Wechsler, Nelson and Lee JE, experts of researching the phenomenon of college drinking, have concluded that binge drinking is the most serious public health problem facing US colleges. The State had a controversial discussion about steps that can be taken to take action against the binge drinking that has become part of the so-called
What does it mean to be in a state of drunkenness? A person who is inebriated views his surroundings in a surreal fashion; reality exists on the periphery. The drunk is by default interacting with the world on an inferior level as opposed to those who are sober. Alcoholism is also a chronic debilitating disease. It resonates outward from the individual to all those that he has contact within his life. Joyce utilizes the character of the drunk in many of the stories in Dubliners, hardly a story skips a mention of drink. Among despair, isolation and dependence, alcoholism is a theme that runs through all the stories. Alcoholism is the focus in "Grace" where Joyce takes the symbolic alcoholic and shows us what Joyce believes is a part of the problem plaguing Dublin.
People need to know the dangers when drinking to much. “An estimated 88,000 people (approximately 62,000 men and 26,000 women) die from alcohol-related causes annually, making alcohol the fourth leading preventable cause of death in the United States” (Alcohol Facts and Statistics). People need to see the reality that people die when consuming too much alcohol. The government is making people more aware about the dangers of consuming too much alcohol. However more needs to be done with this problem. I know that lots of people watch T.V. I have never seen a commercial talking about alcoholism. I think by advertising it shows people the dangers of drinking. By showing the commercials on television a lot more people would see it. We need to use the power of social media like Facebook, Twitter, and Snapchat. That would also be effective because the younger kids use these sites and would see it more often. I would also suggest that popular icons talk about the cause and effects of alcoholism. “In 2013, of the 72,559 liver disease deaths among individuals ages 12 and older, 45.8 percent involved alcohol. Among males, 48.5 percent of the 46,568 liver disease deaths involved alcohol. Among females, 41.8 percent of the 25,991 liver disease deaths involved alcohol” (Alcohol Facts and Statistics). When I’m online using Facebook, I usually just scroll past everything until something catches
We all know what it is like to wake up in the morning, with our head aching, and our body feeling like it was just hit by a train. College students world wide know this feeling. These are the results of binge drinking. The question of why college students continue to submit themselves to alcohol is unknown. While many reasons are given, the cause generally falls into one of three categories, peer pressure, insecurity, or to help solve there problems. But the one thing students don’t realize are the consequences and effects that binge drinking can have, health and social problems are just a few.
"NIH Study Finds Chronic Alcohol Use Shifts Brain's Control of Behavior." NIH News Release. 22 Aug. 2013: n.p. SIRS Government Reporter. Web. 19 Mar. 2014.
A lot of the time, teens think it is ‘cool’ to drink because everyone else does it. Almost every television show that young people watch have some underage substance abuse, leading adolescents to believe that it can’t be that bad. While society plays a big part in this huge problem, both teens and parents need to learn that there can be severe consequences from as little as one drink. Allowing them to think this kind of behavior is acceptable will haunt them for the rest of their lives, even if they are not alcohol related. Believing that such behavior is acceptable now will lead them to bad decision-making skills in the future when faced with an ethical decision. Teens need to know the major effects can come from underage drinking before going to that party or when being pressured into something they may not be willing to participate in. It is obvious that the long and short-term effects of alcohol abuse can be easily avoided by getting educated and thinking before engaging in any self-destructive
Elizabeth Whelan declares, "Banning drinking by young people makes it a badge of adulthood -- a tantalizing forbidden fruit". This badge of adulthood is quickly attained by college freshman, who lash out at the drinking age, with binge ...
Weshler, Henry, and Wuethrich, Bernice. Dying to Drink: Confronting Binge Drinking on college campuses. Chicago: Rodale Inc., 2002. Print.