Dove Real Beauty Campaign Analysis

Why Dove’s Real Beauty Campaign Commercial Is Wrong

On So Many Levels

Naz Kapoğlu

Dove Real Beauty Sketches is a commercial produced in 2013. The purpose

of the commercial is said to be to show women that they are more beautiful

than they think. The commercial shows a number of women sitting behind a

curtain, describing themselves to a police sketch artist. They basically just

describe their flaws based on how they perceive themselves. Later on these

women are described by other strangers to the forensic artist and at the end

each woman came back to see the two sketches to notice the difference

between how they describe themselves versus how others describe them.

Well the whole idea sounds great and uplifting. Who doesn’t

I am

sure you have been noticing that through out the whole commercial not even

on word is said about the inner beauty. Well inner beauty is the one that

matter isn’t it? Unfortunately according to Dove the answer is no. Once again

Dove spreads out the idea that it's not how you feel about yourself that

matters, what matters in life is how others perceive your appearance. This

idea is very clear as the women are obsessed with the drawing of them which

were described by strangers. So Dove is that how you see women? Only

focused on her face. This is totally against self-respect, people have stop

thinking that people will like them more for their face then their brain. Dove

implies that your smartness or your other personalities doesn’t matter at all if

you are not beautiful. You have to be beautiful according to fit in this society.

Congratulations Dove you have successfully influenced the youth and

wrecked their self-esteem and self-respect instead of giving confidence to

them. I hope nobody views this commercial as superficial as it seems.

Because when seen deep enough it gives obnoxious thoughts about limiting

the real beauty, racism and