Doughnuts Case Study

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Doughnuts have been one of the world’s greatest desserts and snacks that have ever been on the planet. As a matter of fact, doughnuts have become a sweet delicacy in more than just the United States. Doughnuts are small fried cakes of sweetened dough, typically formed in the shape of a small golf ball or a small ring. Doughnuts are usually deep fried from a dough made of flour and then shaped as a ball or ring. Some doughnuts have jelly or crème inserted into them to ensure the variety. Other types of batters can also be used, and various toppings and flavorings are used for different types, such as sugar, chocolate, or maple glazing. In addition to flour, doughnuts may also include such ingredients as water, leavening, eggs, milk, sugar, oil/shortening,…show more content…
Krispy Kreme’s mission statement is [verbatim]: “to touch and enhance lives through the joy that is Krispy Kreme.” The vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.” Dunkin-Donuts mission [verbatim] is: “to Increase Customer Satisfaction and Loyalty by providing the Fastest and most Accurate Service, the Freshest Products, in the Friendliest and Cleanest Environment. We accomplish this through teamwork, communication, honesty, fun and sharing experiences as we all grow…show more content…
They once greeted customers in a traditional manner, but as years have gone by the loyalty of customer satisfaction has significantly decreased. There has been a recent study that through surveys the customer has found a significant amount of managers that had little interest in resolving customer complaints. Krispy Kreme wasn 't that much better in this regard, and the staff seems to have been influenced by Dunkin-Donuts in this regard.
In conclusion, from personal experience I have encountered the services provided at both Dunkin-Donuts and Krispy Kreme. In Greenville, NC, where I reside, there is a Dunkin-Donuts located on Greenville Blvd and most of the doughnuts that have been there are not up to par with the freshness as in Krispy Kreme that is located on 10th street. Overall the comparison and contrasting of both of these doughnut locations are adequate in the content in which was given in the preceding

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