Advertising Campaigns
Dos Equis Beer Advert on the Most Interesting Man in the World.
The 21st century has been graced with classic campaigns, but the Dos Equis beer advert broke the mold for all beer ads. Despite using an aged man as a debonair for their “Most Interesting Man in the World,” the Mexican Brewery Company sought the services of Jonathan Goldsmith as the face of the beer brand. The 8 minutes’ advert on YouTube has been on air for almost a decade until Dos Equis replaced Jonathan as the face of their brand in 2016. The original advert appraises the supernatural capabilities of the most interesting man in the world. He is a renowned figure whose influence can be felt from all corners of the universe. The bottom line is his choice of beer considering that he does not always like to drink. Fortunately, if he has to drink, he prefers the Dos Equis beer. The advert targets younger beer lovers and convincing them that Dos Equis is a competing brand as compared to other
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"'The Most Interesting Man in The World' Has A New Job". WPTZ. N.p., 2016. Web. 28 Jan. 2017.
Huddleston, Tom. "This Is Dos Equis' New 'Most Interesting Man in The World'." Fortune.com. N.p., 2016. Web. 28 Jan. 2017.
Malcolm, Hadley. "Jonathan Goldsmith Reflects On Being 'Most Interesting Man in The World'". USA TODAY. N.p., 2016. Web. 28 Jan. 2017.
Nudd, Tim. "Ad of The Day: Jonathan Goldsmith Ends His Epic Run as Dos Equis' Most Interesting Man". Ad Week. N.p., 2016. Web. 28 Jan. 2017. “The Most Interesting Man in the World.” YouTube, Metro jec20721, 16 Sept. 2009, www.youtube.com/watch?v=U18VkI0uDxE.
Schultz, E.J. "How This Man Made Dos Equis a Most Interesting Marketing Story." Adage.com. N.p., 2017. Web. 28 Jan. 2017.
Schultz, E.J. "Top 15 Ad Campaigns of The 21St Century - Advertising Age". Adage.com. N.p., 2016. Web. 28 Jan. 2017.
Wolff-Mann, Ethan. "Why Dos Equis' 'Most Interesting Man' Ad Campaign Was So Successful." Time.com. N.p., 2016. Web. 28 Jan.
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
In 2011, Dr. Pepper 10 released a new ad campaign. Their new commercial’s primary purpose is to present a soda that is both healthy and still “manly.” In doing this, Dr. Pepper addressed a longstanding notion that Diet Dr. Pepper and Dr. Pepper Zero sodas are inherently unmanly. They attempted to reconcile this societal belief by creating a character that is extremely manly and still enjoys their 10 calorie drink. The average man is the target audience. They were hoping that they could target men that may want to drink more healthy beverages while still retaining their manliness. The character that Dr. Pepper creates to target this audience is a Paul Bunyan type. The actor has a long beard, is very rugged looking and shown being rowed down a river by a bear. The commercial is designed to bring back images of Grizzly Adams.
Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
An interesting person can be someone with many talents. With a total of sixty four awards, Ted Kooser is an interesting person because of his ability to write award winning poetry, nonfiction books, and children 's books. Ted Kooser’s writings are often plainspoken and filled with literary devices. “Kooser’s poetry is understated yet manages to skillfully illuminate the small moments of life,”(Local Wonders 5). This is demonstrated in Kooser’s life as he will often sit in his reading chair writing essay’s or poems about a bug on the wall, or an activity a neighbor did. Kooser’s ability to be a diverse writer allows him to be one of the best writers of the twenty-first century. Kooser’s experience of attending
“Every day in America, another 27 people die as a result of drunk driving crashes” (MADD). Budweiser, one of the first national beer brands founded in America, is currently the number three beer brand in the United States. In their “Friends are Waiting” commercial, the viewers see the emotional connection between an affectionate owner and his playful dog. This commercial mainly targets young adults because it is more likely for them to go out and drink. By using these rhetorical appeals: ethos, pathos, and logos; the Budweiser team persuades the readers to always come back home because someone is waiting.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
Chron.com. N.p., n.d. Web. The Web. The Web. 12 Feb. 2014.
Huffington Post. The Huffington Post, 18 Aug. 2013. Web. 16 Feb. 2014. De Cordoba, José & Lunhow, David.
Huffington Post, 2013. http://huffingtonpost.com/ Web. The Web. The Web. 29 Nov 2013.
We don’t see the product being drunk or compared to competitor’s products, but with the ‘no-nonsense’ slogan and a cleverly positioned still shot of the bitter the message is still clear. Despite the differences in methods all the adverts are realistic and simplistic in terms of their settings and dialogue. The whole series appear completely naturalistic and not at all staged.
For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.
From the Marlboro advertising campaign, which ran from 1954 to 1990, one of the most striking features of this advert is the image of a cowboy. The Marlboro man has become an iconic figure and is associated with a stereotypical rugged outdoor man. This was very effective in terms of generating sells because cowboys are famous for being rugged, cool and tough. Furthermore, most of their targeted customers were men who like to be independent and respected hence resonate well with the used brand image. However, the cowboy image also works well with the second predominant feature of the ad, the slogan "Come to where the flavor is. Come to Marlboro Country." is as if the cowboy is inviting the viewer where he can embrace nature and freedom while escaping stress of a hard life. Also the repetition and the parallel structure of ‘Come t...
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.