Domino's Pizza Enterprises

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Domino’s Pizza Enterprises

1 EXECUTIVE SUMMARY:
The main objective of this report is to provide a SWOT analysis of the Domino’s Pizza Enterprise. the information presented in the SWOT analysis which is compiled with information ranging from various types of data sources, such as newspapers, magazines, company reports, books and journals. 1960 and onwards, Domino’s has proven to be quite successful. Even with the decline in the economy which did in fact pose as a significant threat to the company, Domino has still proven to all why it is so highly ranked in the pizza industry. The findings indicate that even with people becoming more health conscious or even with their competitors, Domino’s is still in front of their competition mainly because of their outstanding efficiency, their international expansion which has been a substantial input to their profitability, Domino’s seem as tho it will persist to be strong in the pizza industry.
INTRODUCTION:
Competing in the pizza industry nowadays can be very challenging as it is an industry that is filled with multiple local and even international pizza franchises such as ‘Pizza Hut’ and ‘Domino’s’. The world renowned pizza franchise ‘Domino’s Pizza inc.’ was formed by two brothers from Michigan in 1960. It was first called ‘Domino’s’ five years after the two brothers purchased a store called ‘DomiNick’s’. 1983 was the day that Domino’s changed for the better, with its new international store opening in Winnipeg, Canada this was just the start of the major progression in which Domino’s would undergo. In fact Domino’s was the first to initiate the pizza delivery business excelling itself to become one the highest ranked fast food restaurants globally much like ‘McDonalds’ and ‘Pizza Hut...

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...e FlorCruz, Pizza Hut Success in China Offsets, viewed on10 April 2014,
Competitor Analysis, viewed on10 April 2014,
InvestSMART, viewed on10 April 2014,
Domino’s, viewed on10 April 2014,
Domino’s, viewed on10 April 2014,
Mbaskool, viewed on10 April 2014,
Domino’s, viewed on10 April 2014,

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