This ad named The Bossy Boot, published March third twenty fifteen, shows a picture of a big, muddy boot, sitting on top of a pink high heel. The ad has a dark background that makes it seem even more eerie. The ad is setup in a way that makes you think about the issue it is portraying by looking professional and having a quote that is powerful. The overall meaning of the Ad is for people to think about domestic violence. It draws people’s attention to the way the pretty high heel looks, trapped under the big boot. The Bossy Boot shows logos, ethos, and pathos to show us the issue of domestic violence.
This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone
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It appeals to the emotions of people who feel domestic violence is wrong and persuades people to want to speak up and end spousal abuse. The picture comes from a credible organization that helps battered woman and children find safe homes away from their abusers. It reaches out to the logical side of us by stating that, “When he controls your life, it’s no longer your life.” With the lighting and the overall feel of the Ad, it shows how dark domestic violence is. Overall the entire ad is successful and clearly shows what the ad is trying to raise awareness
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
Kilbourne includes various advertisements where the woman is the victim and target. The advertisements and media depicted women being overly sexualized, they promoted or glorified date rape, sex is the most important aspect of a relationship, fetishizes various products, and made men believe these were the correct ways to view or treat women. The audience these advertisements are appealing to are men because media depicts women as always being the victims. Men are lead to believe that they should buy certain products as portrayed in media or advertisements because they will get the attention from the ladies. “The violence, the abuse, is partly the chilling but logical result of the objectification” (Kilbourne 498). When women are so used to seeing themselves as objectified they soon start to believe it. Women become more vulnerable because it shows men that anything is possible with just a spritz of perfume or a certain brand of an alcoholic drink. Industries do not think twice before making an advertisement because they are not the victims. Violence is the main problem that arises due to advertisements. “Women are always available as the targets of aggression and violence, women are inferior to men and thus deserve to be dominated, and women exist to fulfill the needs of men” (Kilbourne 509). As long as industries make money, nothing is off limits to put on advertisements even if it is making someone a victim. No remorse of any sort is shown because as long as money is present nothing else matters to the
This ad uses primarily Ethos authority. It introduces the product of a discount on insurance by raising a social question, then answering it with its product. In the ad, a man and a woman are at a table and talking when the woman brings up a conversation they had the other day, offended. Originally, the man said that men were better drivers than women. In response, the woman pulls out a check she received for safe driving from Ally, pointing out he did not get one. When the man tries to speak, she interrupts and stops him by saying “silence” in Ally’s spokesman’s voice. This clearly uses outright authority. A more general idea is that the commercial is making social commentary, and using this social issue to its advantage to advertise its product. I believe this commercial is effective, not only in advertising the discount you get from Ally insurance, but also in making a point. This ad provides solid proof in its universe that women are better drivers than men, or at least equal. As a feminist, I applaud this
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Jean Kilbourne writes about violence and the degradation of women in advertisements. Kilbourne explains her point of view in her piece, ‘“Two Ways a Woman Can Get Hurt’: Advertising and Violence.” Considering Kilbourne’s argument, PETA ads are a concern because of the suggested violence while other pro-vegan and vegetarian ads are not.
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
And it seems to be that the woman is being sexually harassed by the men because they have more power than she has as well as more men standing in the background. The woman has no power and cannot do anything about it because she is too weak.These advertisements show how sexist they can be nowadays and that it is very bad from Kilbourne’s perspective. In Kilbourne 's essay, she says that “Men conquer and women ensnare, always with the essential aid of a product.” 491 Which basically means that the men conquer the women and the women are not dominant and they fall into the men 's trap which relates to the product they are advertising. From my insight about these advertisements is that I find it just so that these advertising companies can get the public 's attention but I have to admit it is very sexist how the men are just taking advantage of the woman just because they are more dominant than she is and the woman being weak and helpless. Kilbourne’s perspective is that no women should be treated like this and instead they should be treated fairly as the men are. Like not being abused and treated with respect. This picture depicts men are generally greater than a woman and they get what they want because they are greater than they are. This advertisement is not the only one that expresses men over women, but many advertisements are just the same and Kilbourne is upset that women are treated
An Analysis of Boots Introduction The business I have chosen is Boots due to my interest in health and beauty products. Boots is a multi-national company. It has branches all over the world including Thailand and Japan. Boots was established by John and Mary Boots. The first ever Boots store opened in 1849 in Nottingham selling herbal remedies for poor city people.
“Women need to be put in their place” and “women need to know their place” both clearly suggest that women are not equal to men. This suggests that they shouldn’t be allowed freedom to do what they want to do and to express themselves, but rather that they need to be taught how to behave and what they are allowed to do; that women aren’t equals! Women are subordinates, and they need to understand that. “Women need to be controlled” and women need to be disciplined” suggests that women are not equal to men and that, once again, they are objects and they are subordinates; women cannot be equal in a world where they “need to be controlled” and where they “need to be disciplined.” The ad does a very good job of showcasing the prevalence of sexism, discrimination, and oppression of women in the modern day. The auto-filled words themselves are enough to send the
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
The model of this ad is wearing the disputed white and gold (or black and blue) dress and has bruises on her face, wrist, and legs. The dress itself is a way for the audience to connect an image to a larger meaning. The author responds to the fact that people are obsessing of the color of the dress, when there are more relevant topics the media should be concerned with, such as domestic abuse. Furthermore, surrounded by a grey background, the model and her injuries are front and center, much like how the idea of helping the abused should be. With the background being nondescript, the large, white text is also pronounced, making it easier to understand what the image is supposed to be
Domestic violence advertisements regularly appear in today’s media. The topic is a live issue in the world, causing various messages to be produced. Advertisements can evoke multiple responses: Emotional, thought provoking, or ethical reactions. Advertisers use rhetorical appeals to capture its audiences’ attention. Three rhetorical appeals commonly used are Ethos, Pathos, and Logos. In a photo shopped CoverGirl ad, an argument is presented concerning CoverGirl’s continuation to be the beauty sponsor of the NFL. The only change in the new ad is the model’s makeup design. Now the model looks to have been hit. This is directed towards the NFL’s controversy about Ray Rice and other football players having committed domestic violence. Each of the
This further confirmed that more women fall victim to domestic violence at the hands of male attackers than any other cases of domestic violence. Yet the targeted audience was men, this advertisement was run during the super bowl where the primary audience is men. Along with men being the primary attackers in cases of domestic and sexual assault. They wanted them to see the pain behind their actions as well as provide them a way to become advocates against domestic and sexual
The picture of the advertisement is very moving itself.The very noticeable pitch dark background denotes terror,misery and despair giving us the idea of how appalling the situation is.The young boy’s depressed and innocent expression adds to the dreadful image and makes it’s viewers emotional.We can clearly see a black eye on his face showing he is a victim himself and this injury focuses on the fact of how gruesome and painful it can be to be a victim of such abuse.In the middle in white text is written,”HE HAS HIS MOTHER’S EYES”.This is the main and the most highlighted part of this advertisement and the font size and bright color makes it more visible than any other text in the image.The line is presented in a sarcastic manner adding slight humor to the criticism of this issue.When we say someone has his mother’s eyes we mean that person’s eyes resemble that of his mothers’.In this case,the young boy not only inherits his mother’s looks but also the sufferings and hardships that his mother had to go through due to physical abuse.I thought the way this message was presented makes the argument even more compelling.The ugly truth hidden under this sarcasm hits the viewers the most as they realize how easily this damage can transfer from one person to another,in this case from a mother to her son.In a smaller text at the bottom right of the picture it says to “report abuse”.This shows civic engagement that as a responsible citizen we should raise our voices if we
In order to successfully grasp women’s attention, they shifted their branding and narrative process to targeting “feminine sensitivity” in order to gain a better appeal to women. In 1990, Nike executives created a team of employees together with Wieden and Kennedy, Nike’s advertising agency and revolutionised its strategy by focusing on the issues that “really matter to women”. What they did was shifting the way they appeal to women’s bodily consciousness through guilt to presenting the products not as commodity, but as concepts; the brand as experience and lifestyle. In the case of Nike’s advertisement, it referred to the “empathy/dialogue” campaign. By doing this, Nike “addressed athletics as a personal experience of growth rather than a path to glory and physical power” (Lucas 152) and eventually managed to corner the women’s market. Later in the late 1990s which is the rise of second-wave feminism, the movement sought to liberate women from constraining gender roles and gender discrimination of the patriarchal culture in which they lived and also railed for images, especially in advertising, that portrayed women as more than housewives and positioned them as equals to men. This is because “feminists had identified advertising as one of the key sites for the production of sexist imagery. Throughout the subsequent decades women voiced their anger about being treated like objects to be visually consumed.” (Gill 83) Hence, marketers have acknowledged that simply empathise with women is not enough and as a result, according to Cole and Hribar, Nike had to transform its image to a “good public citizen” (347-369). Nike’s co-founder, Bill Knight, specifies that he wants Nike to be thought of as a company with a “soul that recognises the value in human beings” and this idea of kindness gave birth the ad campaign “If you let me play”. The ad campaign