Doing Business in Russia A Cultural Approach to the Uncertain Giant

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Uncertainty is clearly the scenario that accompanies business people when decide to start operations in Russia. In fact, Russia ranks fairly high on the World Bank Group’s index of difficult places to do business and is strongly related by Russian cultural characteristics and the impact of the Soviet past. The adjustment to a democracy and capitalism is not encouraging at all; massive displays of conspicuous wealth and consumption contrast with the deprivation that can still be found in many second cities and rural areas. Incipient, inefficient and corrupt legal system, and low or not protections for the property make investments risky and unstable. This instability leads that almost all the managers trend to have a short term perspective because the economic and politic volatility. These tensions can be seen in the macro-Russian issues such as politics and economics but also in more micro issues such as internal and external relations within a business context.
Russia is a country that still in a transitional mode, from communist past to an unknown and doubtful future along with a very weak economy and a exceptionally fragile political structure where about half of the Russians depend on the nation. With very limited infrastructure and technology that don’t permit to have glimpse for a better economic future. Besides to these discrepancies the generational conflicts play a preponderant paper. Older Russians who were born, cultured and predetermined at some point in the Soviet period have an position and move toward life and business which contrast to the new generations who have been grew in a somewhat freer, more liberal surroundings. Monocracy and centralized management are the same with the Soviet organization in many people...

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..., whether public or privately managed, have need of considerable investment. Technology industry and innovation areas are exceptionally welcome. The challenge for external investors is to establish whether the prospects are good-looking enough to offset the well-known market threats and reservations starting to emerge in the political scenery. in spite of this, few of the key shareholders into Russia have had much reason to be repentant, even though the many challenges. Confronted with ongoing economic events in several of the world’s more developed markets, a rising number of businesses possibly will come to a decision that the development prospects in Russia are worth.

Works Cited

http://www.worldbusinessculture.com/Russian-Business-Communication-Style.html
http://www.deloitte.com/assets/Dcom-Cyprus/Local%20Assets/Documents/PDF/Doing_business_in_Russia_2013.pdf

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