Does a Product Have to Be Technologically Innovative to Succeed?

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Does a product have to be technologically innovative to succeed? Competing with each other, tech companies and software developers work day and night on creating a new product which can gain popularity and attract a lot of customers. Thousands of start-ups launch every year in today’s highly competitive market and only a dozen of them survive. Some projects are ambitiously innovative, applying new groundbreaking technologies and getting the device right out of the lab. Others are just trying to satisfy modern consumers’ needs, emphasizing on practicality, convenience and making remarkable advertising campaigns. What can be surprising for some is that often ordinary, non-innovative products can be more successful than the technologically sophisticated ones. In this essay, I will analyze the problem from the perspective of the technical world and explain why I believe that tech innovation is not the crucial aspect for a successful product. Companies which focus on quality and appeal often do much better than those trying to amaze people with the technological aspects of their products. In recent years we have all seen products which didn’t seem to have technological potential to succeed, but surprisingly, they still found a way to be creative and original. Consider WhatsApp - an instant messaging application for smartphones. Currently it’s the biggest messaging app in the world by users (Olson, 2013). WhatsApp emerged in the developed market of 2009 when people were already actively using existing messaging services like Facebook, the most used social networking service (Kazeniac, 2009). So what made people start using WhatsApp? According to Parmy Olson’s article “Teenagers say goodbye to Facebook and hello to messenger apps”, th... ... middle of paper ... ...logies. Despite the ambition of the project, the handwriting recognition came out to be inaccurate and the product never became popular. To sum up, Apple was too focused on the innovative part of the project and failed in including features which would still attract customers in spite of the flaws. Works Cited Kazeniac, A. (2009, February 9). Social Networks: Facebook Takes Over Top Spot, Twitter Climbs [Blog]. Retrieved from Olson, P. (2013, November 9). Teenagers say goodbye to Facebook and hello to messenger apps. The Guardian. Retrieved from Walker, R. (2008). Buying In: The Secret Dialogue between What We Buy and Who We Are. New York: Random House

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