Does Sex Sell?

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When you go to Epifanio de los Santos Avenue (EDSA), we are bombarded with huge billboards in hope to catch the attention of passengers, which include pictures of people in lingerie or underwear. A few months ago, there was a controversy surrounding the Philippine Volcanoes, a Philippine rugby team, for posing too provocatively for an underwear company in EDSA. It was deemed “inappropriate” by the mayor of Mandaluyong, Benhur Abalos and Valenzuela mayor, Sherwin Gatchalian (Naredo & Pedrasa, 2011). Many were offended by how many innocent children can perceive those titillating images. These scantily clad models that are in the billboards are made to sell and appeal for our sexuality to our human instincts.

Sexuality is both an attribute and constitutive (Cenzon, 2008). According to Thomas Hobbes (n.d.), “Man is a collection of base, animal urges. To act on them and experience sinful pleasures would be morally no different from taking a breath.” In a word, since “sexual desire is an instinctive reaction in animals” (Taflinger, 1996) and we are a collection of animal urges. There is something natural and innate, similar to animals, for human beings to have a certain sex appeal for others.

Sex in advertising or “sex sells” are advertisements that show either the female and male body in order to attract buyers. Ever since advertising was established as a moneymaking business, sex has been utilized with it since it was proven that it could improve interests and sales. Sexuality is considered to be one of the most reliable tools of advertising. However, some companies can overuse our natural sexuality. Thus, more and more sexual images are not connected with the object being advertised. Which leaves some humans cheated in a way sinc...

... middle of paper ... sexual innuendoes in advertisements help people to remember and buy the product that are being advertised? Does putting too much sexual images change our view towards sex? What are the positive and negative effects it can have to the people looking at it? Should marketers stop putting sexual images on their product and should they change the way in which they sell their products? Do putting innuendoes in advertisements work for both men and women? And is bombarding us with images change societies’ view about human body.

Works Cited

Beach, Tare. “T&A at Trade Shows.” Ebscohost. Wright State university Lib. Wireless Review.

11/01/99, Vol. 16 Issue 21, p84, 1p. 10 May 2010.