Chapter 1
Introduction
Davao Pasalubong Center is a one-stop shop of all Davao City made locally
such as handicrafts, processed food, fashion accessories, souvenir and gift items,
home decors, indigenous costumes and native accessories, etc. One of the primary
goals of business establishments is to create and maintain the satisfaction of
customers. Nowadays, it is very critical for businesses to focus in giving customer
satisfaction because this is the key for a sustainable competitive advantage.
In the United States, they found out that sometimes simple things can make a
difference. Simple act of vendors smiling, the quality product that you sell, cozy
ambiance and the affordable price can boost customer’s satisfaction (Hetter, 2013).
In the Philippines, a feeling of satisfaction arises every time an individual
is contented. When customers get a happy experience with the product provider,
treated nicely and gets what he expects in return they are satisfied already (Rivera,
In Davao City, customers need not only the product that they want but they
also need extra things. Extra things can delight customers like receiving full attention
and treatment from the product provider, aside from the affordable price and quality
product provided by the provider (Goc-ong, 2012).
This investigation can be of great help in determining whether Personal
interaction with product provider and outcome experienced by user is associated
with customer satisfaction. This study may best serve for vendors of Philippine
Tropical Products, company owner, and future researchers.
This study aims to determine the significant difference in Customer
Satisfaction on Philippine Tropical Chips at Davao Pasalubong Center....
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situation – a product that has not yet been developed cannot be observed. One
way to deal with this challenge is to start by identifying a “job” the customers of your
Likewise, Dockerill (2013) emphasized that the outcomes have been truly
transformative, not only building and sustaining larger volumes of business but
attracting positive feedback from the market and picking up significant industry
awards, including one for customer service and one for the innovative use of
technology to deliver that service, without placing undue pressure on existing
resources. As a society, we have always taken pride in offering a very personalized
service and we value our reputation very highly, so as soon as we started to
experience this increase in our business and noticed that our service to customers
and Intermediaries had started to suffer, we took action.
demonstrate that the agency is not about greed in order to draw in more customers. Having a
The company had to be the second largest retailer shop in the US; it has many advantages that come along. The customers well acknowledge the company and its brand have been well established.
First, customer centricity is important to channel customer centricity into their company strategy. It will get the whole workforce on track. Next, the collection should keep their customer data up-to-date. They would benefit from building a stable foundation by bringing all of their current customer contacts. The brand should also save all documents including minutes-of-meetings, emails, offers, contracts, and every payment transaction. Then, the company should establish healthy customer relationships based on their customer profile. It is always important to follow-up on customers and to make sure they stay satisfied with the merchandise. Finally, it is all about the customer. Their response is very important. It is viable to surprise and impress their customers, as well as plan and implement multi-phase marketing campaigns(CAS
Powered by Innovation, Guided by Integrity, We Help Our Customers Achieve Their Most Challenging Goals.
The objective of this research is to help a company or an entrepreneur understand the business environment better as well as customers’ needs and, therefore, make better business decisions.
-Customers: The company felt the importance of being customer-centric and innovate by adapting to customer
One area to be addressed by HR in order to achieve this is there need to be a HR strategy to build and retain an engaged and committed workforce. Employees would have to exhibit great skills and behaviors in how they treat customers. Firstly they will have to formulate
With the rise of the economy, consumers have become more and more knowledgeable on selecting their favourable product as a result the organization cannot focus on what it sells but on the side focus on what the customer wants to buy.
With the dilemma stated, the management question would be how do we increase customer satisfaction? Research questions, which are the objective of the research study, would include – what can management do to improve customer satisfaction, how is employee attitude and motivation connected to customer satisfaction, should we add employee incentives to reward increased customer service ratings, and should we modify hiring and training procedures?
Then, systematically analyzing situational environments is a crucial way for organizations to identify their customers and understand their needs. As Peter(1998: 23) said, “The successes of any marketing plan hinges on how well it can identify customer needs and organize its resources to satisfy them profitably” (J. Paul Peter, James H. Donnelly, JR, 1998)
Wasserman, Michael. 15 Techniques When Dealing With Customers. My Success Company. 25 January 2005. .
deal with those clients. You still have to deal with them, so do your best at what you can do.
Every “true” entrepreneur knows that there will be never enough time or money to make things right when starting a new business. So it’s vital to focus on the most important thing, which is the customer. To understand the importance of knowing customers, imagine an entrepreneur with a flawless and innovative product but doesn’t have enough customers to sustain the business and the opposite is true. For entrepreneurs to be customer-focused they need to understand customers needs rather than focusing on great products or wonderful services. This is what I did on my final project; the idea behind my business is to offer customers who live in a very hot area of the world cold treats but in a different and new way. This point is should be clarified in the “customers” slide in the pitch to show that the owner knows who are the customers and the show why they might be interested in the product or the service the owner is planning to
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study
The restaurant industry has become quite competitive in recent times. In an effort to cut costs restaurants are taking serious measures to improve their performance in relation to their competitors. Two of the most important steps that restaurants have undertaken in recent years are: