Doctors Without Borders Essay

500 Words1 Page
bulb-icon

Recommended: Communication and its effect

When thinking of promotional and informational material, people often immediately think of advertisements for restaurants or press releases issued by Fortune 500 companies. One area of public relations and communications that I feel is severely overlooked is media from charity and non-profit organizations. These organizations are prime examples of how charities and non-profit organizations use media and communications to encourage donations, garner support for their cause and educate the public about life across the globe. One such organization is Doctors Without Borders (MSF). MSF provides emergency and essential medical aid in many countries around the world, many of which are war-torn and conflict-ridden. The organization regularly publishes …show more content…

For example, they introduce the incident or controversy, provide background information of the situation, give detail about the aftermath, outline their plan moving forward and some of the other work that MSF does in the area. The majority of press releases use more pragmatic vocabulary and descriptors than the average as a way to strongly state the organization’s opinion and call for action and/or support, such as in this press release in which they condemn the looting of a protection of civilians site in South Sudan. Videos produced by MSF often provides more background information and in-depth analysis of a situation, such as this one about targeted attacks on medical facilities in Yemen. Like press releases, videos focuses on specific themes such as war and poverty to evoke human emotion and give insight of the situation to those elsewhere in the world. Blog posts by both field staff and patients, on the other hand, are a more intimate showcase of what is happening. In this post, communications officer Jacob Kuehn gives a poignant retelling of attacks and subsequent looting of a medical center in South Sudan. Blog posts are immensely successful in evoking emotional responses from the reader while reinforcing the organization’s mission and viewpoint, and are apt in providing a glimpse into the lives of MSF field staff and

Show More
Related

  • The National Trust Organization

    845 Words  | 2 Pages

    Promotion covers all the techniques how the organisation advertises its products and services. The national trust has advertised in many ways to engage with their customers by using ways which people are familiar with. These are newspapers which is an traditional way or even more modern such as Facebook, twitter and YouTube. As the charity grows its’ relied on social media/internet the most to help boost their marketing campaign.

    Read More

  • An Imperfect Offering by James Orbinski

    1243 Words  | 3 Pages

    An Imperfect Offering is a powerful personal memoir from a James Orbinski, a Canadian who has spent most of his adult life in front-line humanitarian work in the world's worst conflict zones. Despite its dark chapters, it is also a hopeful story about the emergence of Médecins Sans Frontières (MSF) as a new and independent agent of civil society, and the possibilities of making the world a better place. In “An Imperfect Offering”, James Orbinski tells the story of people who have been harmed by war, and humanitarian workers who have come to heal them when possible. He engages in deep reflection on the nature of humanitarian response and the many threats to this most human activity. He has sharp criticism for governments who act to cause suffering or to prevent its relief. He asks, “How am I able to be in relation to the suffering of others?” His life as a doctor, and a humanitarian worker illustrates this answer. Accordingly, the books main thesis is that humanitarianism is about the struggle to create space to be fully human. However, he illustrates how this struggle is becoming increasingly difficult with the imperfect offering of politics, which has resulted in the blurring of boundaries between humanitarian assistance and the political objectives of military intervention.

    Read More

  • Unit 7 D2 Health And Social Care Essay

    1013 Words  | 3 Pages

    D1: I have decided to look at a 6 year old going through bereavement. Bereavement means to lose an individual very close to you. When children go through bereavement they are most likely to feel sad and upset about the person’s death. Children at a young age may not understand when a family member dies. Children may not understand bereavement. For example a 6 year old’s father been in a car crash and has died from that incident. Death is unpredictable and children can’t be prepared for a death of a family member as no one knows when someone is going to die or not. Unfortunately every child can experience bereavement even when a pet dies. It is important that we are aware that effects on the child so we can support them in the aftermath.

    Read More

  • Overview of the International Medical Corps

    1094 Words  | 3 Pages

    Founded in 1984 by Dr. Robert Simon, International Medical Corps is a global, non-secular, not for profit, humanitarian organization based out of Santa Monica, California. A signatory of the Code of Conduct of the International Red Cross and Red Crescent Movement, IMC operates according to the principles of humanity, neutrality, impartiality and operational independence. In accordance with the principle of humanity, IMC has pledged to address human suffering wherever it may be found, to protect the life, health and respect of humans beings; neutrality means that the organization does not take side or take part in political, racial, religious or ideological conflict. The concept of impartiality guides the International Medical Corps to distribute aid on the basis of need alone, prioritizing the most urgent cases with a disregard for nationality, race, gender, religious belief, class or political viewpoint. Their operational independence allows the IMC to work completely independently from the political, economic, military or any other object that donors may have, making the IMC a dunantist organization. The mission of the International Medical Corp “is to improve the quality of life through health interventions and related activities that build local capacity in underserved communities worldwide.” IMC operates with the intention of rehabilitating “devastated health care systems [to help] bring them back to self-reliance.”

    Read More

  • Tylenol Case Study

    1454 Words  | 3 Pages

    The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction

    Read More

  • Non-Profits Do Not Effectively Communicate With The Public

    1632 Words  | 4 Pages

    Perhaps the main reason why non-profits do not successfully communicate with the public is due to their lack of budgeting in this area. No matter the side effects, large businesses spend millions of dollars every year on marketing and advertising in order to communicate their messages or endorse their products. However, the general majority of non-profits are on tighter budgets and do not take in as much profit for their functionality as “for profit” businesses do. Are there effective means of communicating to the public without spending large amounts of their funds? The simple answer is yes. There are many practical and cost savvy ways non- profits can communicate to the general public without having to spend excessive

    Read More

  • Interpretation Of Campaign Effectiveness

    3243 Words  | 7 Pages

    Public communication campaigns are described as aimed efforts towards changing or influencing the public’s behavior by “means of organized communication activities involving mass and online/interactive media and often complemented by interpersonal support” (Atkin & Rice, 2009).

    Read More

  • Secret Meeting

    940 Words  | 2 Pages

    ...s, not even from your Gezira and of course not from Darfur or the South. This poignant reality pales in comparison to the many other tragedies the government inflicted on our nation. Our mere presence as qualified physicians in this kind of circumstance speaks volumes. Let us pray and hope for the better."

    Read More

  • Symmetrical Communication

    1385 Words  | 3 Pages

    This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management.

    Read More

  • The History of Public Relations

    1052 Words  | 3 Pages

    public relations that is attributed to public and private organizations today and several articles of

    Read More

  • Public Relations: Why Is The Foundation Of Public Relations?

    1136 Words  | 3 Pages

    Many organizations conduct research before implementing a campaign initiative. Similarly, many also conduct evaluations following their campaign initiative. According to English, (2005), public relations research is a fundamental part of identifying important issues to the organization, developing strategically based public relations programs, and measuring the impact of those programs on the organizations (pg. 3). Cutlip et al. echoed this premise by saying that research is the foundation of effective public relations (2000, p. 343).

    Read More

  • Public Relations Campaign Essay

    1011 Words  | 3 Pages

    An essential part of a public relations campaign is to ensure that the campaign has the overall affect of managing information to the publics (Boundless Business 2016). A Public relations campaign is a way to build and transfer a specific message or image towards the public (Wilcox et al. 2013). The Edge of Nowhere Foundation (EON) campaign can be classified as a Public Relations campaign because its overall goal is to increase awareness across the nation. EON is already a professionally managed organization in WA, but it needs a new campaign to become a national one. The campaign was attempting to address the issue of the extremely poor health conditions faced by Aboriginal children in remote areas. The Edge of Nowhere foundation campaign will aim to deliver its overall goal within the time frame of one year. EON’s

    Read More

  • Functions Of Public Relations

    1082 Words  | 3 Pages

    Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.

    Read More

  • Public Relations In Action

    1215 Words  | 3 Pages

    One example of public relations in action regards anti-abortion activists. Almost ten years ago, anti-abortion activists had to revamp their image in the aftermath of attacks on two abortion clinics. John C. Salvi III was sentenced to life in prison without parole for killing two people in a rifle shooting rampage in December of 1994. The trial portrayed Mr. Salvi as a terrorist that represented anti-abortion causes. During the trial, he showed no remorse for the deaths or for the deaths of innocent bystanders. To him, he was acting out a noble cause. (Goodman, 1995)

    Read More

  • publicity

    959 Words  | 2 Pages

    Now I’m sure your saying to your self publicity sounds a lot like advertising, and you’re wondering, what’s the difference between Advertising and publicity? Well ladies and gentlemen advertising is the activity of attracting public attention to a product or business or “a band”, as by PAID announcements in the form of print, broadcast, or electronic media such as the internet, what can Publicity do for you? To really hit the nail on the head I would say Publicity provides important visibility. An article in newspaper or a story on radio or television will attract public attention and stimulate public interest and create awareness and build creditability for the cause you’re promoting, then you and your organization can profit from this most important visibility Why attract publicity? One of the main reasons P.R professionals seek publicity and not advertising the significant word here is Creditability, publicity is regarded as more credible then advertising; to attract positive publicity requires establishing a good working relationship with the media.

    Read More

More about Doctors Without Borders Essay

Open Document