Do we live in a limited world?

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Recommended: Privacy issues on internet surveillance

It is most certain that at some point we all have experienced the feeling that the Internet is spying on us in some way. Just have Amazon know your e-mail address and all of a sudden you are being bombarded by unending suggestions of the items that are like the ones you have previously looked up on their website. This is the exact issue raised by Eli Pariser in his book called The Filter Bubble. Personalization has grown not only for the sake of selling something to someone, but it has put us in a filter bubble where important issues such as news have been tailored to our points of view by the search engines based on our previous history with them. Eli Pariser goes on explaining how in the good old days the person who wanted to buy a newspaper because they were interested in one of the particular sections of it were in a way forced to get the whole newspaper and exposed to the news that perhaps he or she would or would not want to read. The point he makes throughout the chapter is that we have a choice of what we will or will not want to be exposed to but that does not mean that the Internet should choose what that would be. He talks about the issues of over personalization, where important issues are not seen by certain individuals because of the filter bubble they are put in and how that creates a whole set of problems.
Eli Pariser raises some alarming information that affects all of us whether we realize it or not. There are definitely multiple things that are wrong with the personalization of everything. One of them is it limits our world to just our opinion and Jonathan Stray writes about that in his article, “What about broadening our horizons? What about a shared view of unfolding history?” (“Who should see what when? T...

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...more it will help to hit someone in the right spot at the right moment.

References
Pariser, E. (2011). Chapter 2: The user is the content. In The filter bubble: How the new personalized web is changing what we read and how we think (pp. 47-76). NY: Penguin.
Smith, C. “How is web personalization affecting the news?” (September, 2012) Retrieved May 7, 2014 from: http://www.theguardian.com/media-network/media-network-blog/2012/sep/04/news-personalisation-content-publisher-media
Smith, H. “The Ethical Issues of Personalisation Online” (June, 2011). Retrieved May 7, 2014 from: http://moz.com/blog/the-ethical-issues-of-personalisation-online
Stray, J. “Who should see what when? Three principles for personalized news.” (July, 2012). Retrieved May 7, 2014 from: http://www.niemanlab.org/2012/07/who-should-see-what-when-three-principles-for-personalized-news/

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