Do you know how to attract mobile shoppers?
Are you struggling to gain customer momentum?
According to comScore, 72% of the mobile market has a smartphone, and Facebook ranked as the leading app. Mobile devices are part of our everyday shopping habits—whether comparing prices or reading customer reviews.
Tackle social commerce. Here are 6 ways to engage your mobile shoppers.
1. Create Mobile Product Videos
Consumers want to experience the products firsthand. Selling online makes that difficult for the shopper. Product videos are the next best thing to help the customer make a decision.
According to a white paper from eCommerce services company Invodo, “57% of consumers said that product videos make them more confident in a purchase and
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Add Social Logins
Poor checkout processes will encourage shoppers to abandon their mobile purchases. Use social logins to streamline the checkout experience and retain the consumer’s attention.
Most online consumers suffer from “Password Fatigue”—the act of growing tired of thinking of new username and password combinations.
As a result, shoppers usually abandon their shopping carts or enter false information to speed up the purchasing process.
Social logins help improve the user experience. Using existing social accounts, like Facebook and Twitter, make it simple and convenient for shoppers to login.
A Gigya study found that 64% of people between the ages of 18 and 34 use social login because they dislike spending the time to fill out registration forms.
Pixlr lets its users easily login with Facebook if they don’t want to create a new account. See below.
3. Incorporate SoLoMo Capabilities
Consumers desire personalized offers from their favorite brands. Sometimes, those offers depend on location. Give shoppers the best deals by enabling SoLoMo technology.
SoLoMo is the “convergence of collaborative, location-based and on-the-go technologies.” It allows marketing teams to send push notifications to mobile users based on their
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This opportunity lets companies segment their consumers to deliver personalized deals.
Walgreens is executing digital strategies to improve their customers’ in-store experience. The pharmacy’s app lets customers navigate “in-store product searches, clip and save coupons, and fill prescriptions with a few taps.” The retail chain wants the out-of-store mobile capabilities to lure more customers to their physical locations.
4. Promote Social Gifting
Social commerce has inspired a new generation of gift givers. Shoppers want to send gifts in a convenient manner without any hassle. Promote social gifting as a solution to your consumers’ needs.
Social gifting lets consumers send physical items or gift cards via Facebook or email. It eliminates the shopper’s frustration of driving to multiple stores to find the right gift and then standing in a post office line to mail the package.
Now, customers can easily find a gift online, make the purchase, and deliver the gift through a social media channel.
In 2011, Heinz launched its “Get Well” soup Facebook campaign in the UK. Participants were encouraged to purchase a can of soup for their sick
Facebook and Pinterest, the two most renowned social media brands have adopted the concept of social commerce. With the "buy" button offered by both of these
Compared with the rate of many decades before, the rate of mobile usage is zooming these days. The developments of general economy and technology revolute peoples’ life styles and bring mobile business into a new page. Nowadays, business trends could still make a huge difference in those mobile companies.
The article on "Major challenges faced by retail stores" reports on how ecommerce is growing rapidly and is more preferred than retail stores nowadays. In order to attract customers, retail stores need to create new multi-sensory experiences such as workshops and other activities that give customers a hands-on experience. Retail stores should collaborate with startups that analyze customers' journeys and shopping habits. Besides, they should provide barrier-free and streamlined shopping experiences to customers. Pop-up stores can showcase new or extraordinary products in physical shops, thus creating buzz and encouraging more sales. With the help of technology, stores should unify brand experiences and multiply touchpoints with consumers.
“4.2 billion people access social media sites via mobile devices with 189 million Facebook users being ‘mobile only’.”
In this day and age, many individuals simply cannot go without some sort of socialization. Specifically speaking, most participate in online social networking sites. The most popular and used one is commonly known as Facebook. Facebook was created in 2004 by Mark Zuckerberg. By 2007, Facebook had over 21 million users, adding up to 1.6 billion page views every single day. The typical user spends over twenty minutes per day on Facebook and two thirds of the users log in every day at least once. It is not questionable as to why many people have a Facebook account. Facebook is generally efficient, easy for socialization, and not difficult to manage. Most organizations are affiliated with Facebook, as “almost 22,000 organizations had Facebook directories,” as of November 2006. A year after that in 2007, Facebook was named the seventh most popular website (Ellison 1). However, with anything well known, many oppose to using Facebook and hold criticism against the popular network. There are many flaws in the website and the relationships it starts online. Facebook is risking dangerous activities, ignoring privacy laws, and demeaning healthy socialization.
Social commerce represents promoting opportunities that combine shopping experience and social networking activities through social media. There are many advantages of using social commerce for businesses or companies. It can greatly increase company website’s activity and thereby increase their sales, engage more with its customers, and create a new business model. As for customers, social commerce can help to enhance customer journey of purchasing, such as discovery, selection and referral of the product without spending a lot of money.
Second, with the development of the network, social networking sites are very convenient to access, which is an important reason for their popularity. The number of Internet users has increased with improved Internet technology, which is beneficial for promotin...
At the same time, social networks allow us to find new customers and expand our business. Tools like Twitter and Facebook enable us to locate our current customers or seek out more potential customers in the market. For example, Our Times can create a geo search in Hoot suite to locate anyone tweeting about needing a morning cup of coffee within Our Times area. After locating the consumers, we can start reaching out of them and invite them to try the Our Times new product like the signature
Recently there was a very big revolution in the field of modern technology, It has become popular everywhere. Social websites nowadays became a new trends for all people in the world, they affect our lives wildly. daily People depend on these sites strongly for different purposes. Lately we became dependent on Facebook and twitter completely and other sites.
Since 2008, the smartphone, a device that combines a normal cell phone with a computer, typically offering Internet access, data storage, e-mail capability, etc. all in your hand was deemed as ground-breaking technology and created one of the largest and most competitive markets in terms of technology to date. Their increased popularity continued to grow and today, it is very hard to encounter someone without a smartphone. These devices allow people to disconnect from reality and grant them access to the world as a whole. People use these devices to manage their daily routine, dictating what they should do and when they should do it.
Social Networking is a modern and the easiest way to Communicate Online. It has revolutionized the way we communicate over large distances. We can get into contact immediately with Family, Friends, and other people from around the globe using any of the modern Communication mediums such as a Mobile Device or a Computer. There are many possible ways of Social Networking. You can use Social Networking Websites, Blogging, IMs (Instant Messengers), Chatrooms, and Dating Sites to get connected to people.
Customers are quick to fall into the category of “belonging” found in Maslow’s hierarchy of needs. They feel as if in order to belong or to feel loved and respected by others they must try to attain what everyone else has or wants. This is especially true during the holiday season when people feel that what they buy reflects how they feel about the people they buy presents for. If you feel that you must purchase a certain present that you know will be out of stock and hard to find, you are better off shopping online or by mail. Shopping online and by mail is becoming the new wave of shopping and it is a smart, convenient, and timesaving process.
As in Indonesia, this social media marketing phenomenon has been growing rapidly in these past few years. Social networks are an indelible element of the online world in Indonesia and a reflection of the social nature of the country’s culture. With cheap smart phones and affordable internet, it is becoming easier to access Internet. Therefore, social media marketing has also become popular among Indonesian companies.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
The growth of social networking is one of the fastest growing digital trends to exist. Many social networking sites boast with millions if not billions of members. Prominent examples of these social sites are Facebook, Twitter, and LinkedIn. Members of these networks use them daily to communicate, share various types of information or to collaborate with other members.