Diversity Awareness Training Case Study: Hy Dairies, Inc.

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Situation
Rochelle Beauport is one of the few women of color in Hy Dairies, Inc. marketing management team. She is now being offered a new position in the company after two successful sales quarters. Since Rochelle was assigned the gourmet ice cream brand last year, which has had impressive results, she would be the one to take credit for the increased sales of the company. Needless to say, her career at Hy Dairies, Inc. seems promising.
Rochelle’s manager, Syd Gilman (Vice President of Marketing), wants to reward Rochelle by offering her a new position of Market Research Coordinator. The change in position would be a lateral transfer, but it would come with a humble salary raise. This is a newly opened up position and would be an excellent opportunity for Rochelle to gain exposure and experience with some high-profile work. In turn, …show more content…

Pros
Diversity awareness training makes people more mindful of their thoughts and actions and therefore reduces biases against certain groups of people. It can dispel myths about individuals from different cultural and demographic groups (McShane & Von Glinow, p.83). Cons
Reliance on stereotypes is not necessarily reduced when teaching people to rebuff inaccurate stereotypes. Also, if a person has strongly built up stereotypes against a group of people this awareness training may not work (McShane & Von Glinow, p.83).
Meaningful Interactions
Rochelle and Syd could communicate more and work more closely together in hopes of developing a better work relationship and better understanding of one another. This idea is founded on the Contact Hypothesis, which states “people who interact will be less prejudiced or perceptually biased toward one another” (McShane & Von Glinow,

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