Distribution Channels Used By Gionee Smartphones

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Distribution Channel Gionee Smartphones Kashyap Pd. Marahatta BUS 510 Marketing Management Professor: Dr. Geraldine Goodstone Westcliff University 11/10/2016 Abstract This paper will be discussing about the distribution channels used by Gionee Smartphones in the Nepali market. This paper will also be trying to how the channels of distribution can be integrated so that the consumer can be more benefitted in terms of the service received and the company as a whole can enjoy more profit in the Nepali market Distribution Channel of Gionee Smartphones Distribution channels or marketing channels can best be understood as a pathway through which product (goods and services) are made available for the consumers to use with ease (Kotler & Keller, 2016). Sometimes the manufacturer have difficulty or do not have enough resources to make their product directly available to the consumers, even if they do so, the amount of work to be done by the distributor is very much huge and sometimes the direct marketing is not quite feasible. To overcome these discrepancies, distribution channels are used. There are various levels of channel such as one level, two level, three level, etc. It also indicates if the channel is longer it is difficult to exercise control over them by the manufacturers. For example: the distribution channel of Coca Cola consists of distributor, wholesalers and retailers making it available for the consumers to consume with much ease. Bird (2014) points out in his article that the era of smart phones started with the introduction of first mobile phone in the 1970’s by Motorola. Today, we are in the fourth generation of mobile phones, and with the introduction of smartphones, mobile phones have been c... ... middle of paper ... ...ntres are added then it would serve as a competitive advantage for the company and more sales can be expected with increased service delivery to the existing as well as new consumers. References Bird, S. (2014). Is the Smartphone Smart in Kathmandu?. Independent Study Project (ISP) Collection. Paper 1969. Retrieved from http://digitalcollections.sit.edu/cgi/viewcontent.cgi?article=2992&context=isp_collection Gionee. (2016). Gionee Unveils New Brand Identity at MWC 2016. Retrieved from http://global.gionee.com/news_detail.php?id=32&c=2 Kotler, P., & Keller, K. L. (2016). Marketing Management: Global Edition. (15th ed.). London: Pearson Education Limited. Michalk, P. (2014). OPTIMIZING SALES AREAS OF COMBINED TRANSPORT CHAINS, 1-7. Waterschoot, W., & Blute, C. (1992). The 4P Classification of Marketing Mix Revisited. Journal of Marketing, 83-89.

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