Disney: The History Of The Walt Disney Company

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The history of the Walt Disney Company can be traced to 1923, when Walt Disney and his brother Roy Disney founded a cartoon studio and spent the early years of the company creating short animated films. The 1928 short Steamboat Willie introduced Mickey Mouse to the world, and launched a brand that would soon become a household name. In 1937, Disney created its first feature-length animated film, Snow White and the Seven Dwarfs. Encouraged by the film’s success, Disney created other classic animated movies such as Pinocchio, Dumbo, and Bambi over the next several years (Encyclopædia Britannica, 2017).
The 1950s and 1960s saw Disney branch into the television market with shows such as The Mickey Mouse Club and The Wonderful World of Disney. During this time, the company also opened the Disneyland theme park in California. Just prior to his death in 1966, Walt Disney purchased the land in central Florida that would later become the Walt Disney World resort.
In 1984, Disney decided it needed to expand its film division. “Audiences were diminishing …show more content…

Few if any companies do cross-promotion better than they do. Movies get made into Broadway shows, Disney Channel characters get meet-and-greet stations at the Disney parks, and just about everything gets merchandised. While there isn’t much that Disney hasn’t already thought of, there are a few ideas out there that might be good for cross-promotion. With the current construction of Star Wars Land at the Hollywood Studios park in Orlando, it seems that a Death Star-themed resort hotel would be very popular, as would a restaurant or bar with a Mos Eisley Cantina theme. On TV, perhaps ABC could air a trivia-based game show with questions coming exclusively from Disney movies, shows, and other areas of the Disney universe. And if Monday Night Football wanted to attract more young female fans, they could arrange a tie-in with the Disney

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