Disney Gender Roles

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Bálint, Emma. “‘The Representation of Women in Walt Disney 's Productions in the Studio Era’.” Mericana: E-Journal of American Studies in Hungary, vol. 9, no. 2, 2013, pp. 8–8. Academic Search Complete [EBSCO], http://search.ebscohost.com/login.aspx?direct=true&db=a9h&an=95031182&site=ehost-live This article discusses the illustration of females in Disney’s animated films between 1922 and 1948. The author’s main claim is that Disney films between 1922 and 1948, such as Snow White and the Sven Dwarfs, Pinocchio, Bambi, and Dumbo, all play a part in stereotyping females. Even with the strong women characters, these movies still provide inaccurate portrayals of females. The author deals with problems that can be seen easily in Disney films in…show more content…
This is because children tend to be the major audience of Disney films. The author’s main claim is that typical stereotyped gender roles of Disney’s princess films has evolved from 1937 of Snow White and the Seven Dwarves to the most recent film, The Princess and the Frog released in 2009. Princes and the princesses, the main characters of the films in the past were depicted as they were more fit into the stereotyped gender roles: princes tended to be more masculine whereas princesses were emphasized for their femininity. The author provides support through suggesting other academic theoretical views stating how Disney’s princess line affects children’s development of gender roles. The purpose of the study is to show how characteristics of princes and princesses from Disney’s films have changed over the time. The author then introduces the results of the study saying that it is explicit that princes showed masculine characteristics in older films while princesses emphasized their femininity in the past. However, both characteristics have slightly mixed in current films. The warrant that the author uses is that children can be also stereotyped by Disney films due to their susceptibility and flexibility toward such information. Therefore, the huge market of Disney’s merchandises has significant influences on children’s cognitive development of gender perception. This is due to the fact that they are both the most targeted consumers of its market and watchers of the films

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