Discuss The Role Of Mass Media In Mass Communication

There are different understanding of mass communication processes involving the sharing of information from various sources using the media devoted to the public. Mass communication groups involved are:

Presenter

Presenters in mass communication as an important element of mass communication is the mass media. Presenter is the person who produced the message and the information provided by various individuals who produce the message content. Examples presenters including singer, songwriter, screenwriter, animator, journalist, presenter and media practitioners.

A message

Media that do the processing, storing, transmitting ideas, symbols, symbols of a message in the decision to come to an agreement with each other to process the message that the

Instrumental monitoring can help people to get the specific information they need such as the price on the stock exchange, new products, fashion ideas, recipes and so on.

• The media is not only able to provide specific facts and data but also interpret in providing information on the goals, objectives and an event of significance. Media gatekeepers will identify the stories that need to be distributed according to the interests and priorities. Apart from publishing news, media also provide space for readers to comment and interpretation information can also be found on page editor of the news.

• Function relay the message to the audience is a great responsibility undertaken by the media. The press will be able to connect and combine the different elements in the community. Community separate but share a common interest can also be consolidated by the media. Communication in mass media that can form a virtual community that share their views and experiences of living with others such as creating relationships and unite social groups who were not aware that they have the same

According to Steven M. Chaffe (in Ardianto, 2004: 49) the impact of mass media can be seen from the approach of the mass media effects associated with the message or the medium itself, namely:

The first approach:

• The economic impact occurs when the mass media in people's lives, it can produce a variety of business production, distribution and use of mass media services.

• Social impacts associated with changes in social interaction as a result of the existence of mass media for example television can increase the status of the owner.

• For example, activities of daily activities before going to the office, urban community will first look at the news on television.

• Gets rid of uncomfortable feelings such as people who use the mass media to gets rid of the psychological needs such as feeling lonely, angry, upset, frustrated and so on.

• There are mass media not only can eliminate the uncomfortable feelings in a person, but also to create a certain mood. For example, a person would have a positive or negative feelings towards certain media once believed in a certain mass media together with the individual experience of the mass