Discuss The Difference Between Strategic Strategy And Emergent Strategy

This essay is looking in-depth at two strategic management theories: intended strategy and emergent strategy. The suitability of the emergent and intended approaches to strategic management and measure the appropriateness of each theory using various academic models in order to consider which approach is suitable for my chosen organization Tesco plc.

The definition of strategy has been given by many theorists. The most approve one for personal is stated by Johnson, Scholes and Whittington: “Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.” (Johnson, Scholes, and Whittington, 2008) For

Lynch (2005) explained emergent strategy as 'an organization whose final goals are hazy, and organizations achieve the strategy proceeds from developed during the course of its life '. Which also suggests emergent approach used at organization to face the quick change market environment, using for short term. Nevertheless emergent strategy also need original theory and formulated built on, and then change with results as an unexpected way. Mintzberg in this field is a key scholar. And he describes emergent strategy as 'a pattern in a stream of decisions ' and furthers this description state "strategy forms, as well as is formulated" which suggests that strategy is a consistency in the firm, but must be play a part in the best interest of the business (Mintzberg 1996). Mintzberg also proposes that it was achievable for strategies created using this concept, and the organization is prepared for any changes or challenges, which focuses on the ability to acknowledge patterns and the ability to act upon emergent factors facing an organization. (Mintzberg, Ahlstrangd and Lampel