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Competition in the pharmaceutical industry
Competition in pharmacutical industry
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Recommended: Competition in the pharmaceutical industry
The Discount Pharmacy is in the first year of business as a start-up operation. They believe that the marketing strategy will required for the company for their betterment and development. The pharmacy has a wide range of prescribed medicines which can be purchased in store or online. They can also mail the order to the customer’s place. They provide a better service at reasonable prices
The Discount Pharmacy possesses good information regarding their market and the target segments that they wish to serve. The Pharmacy will leverage this information to better understand who is served, their specific needs, and how The Pharmacy can better serve them.
The pharmacy provides the buyers with drugs at the discounted price. They focus on following
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By exceeding all of the customer's expectations, they are ensuring repeat customers and many referrals.
• Pricing: The Discount Pharmacy's prices will be noticeably better than local pharmacies. They price match other pharmacies prices.
Market Trends
The whole medical industry (including doctors, pharmaceutical companies) has pressure being applied to them from different sides to achieve cost efficiencies and to decrease the cost of the various products/services. Now insurance companies are adding pressure to decrease costs since they are a main party in the payment for meds.
The pharmacy growth has increased in recent time. With people falling sick, the market has grown up. People prefer buying more medication over the internet as compared to walk in. it makes their work a lot easier. It saves their time and they get their order shipped to their place soon.
The following SWOT analysis captures the key strength and weaknesses within the company, and describes the opportunities and threats facing The Discount Pharmacy.
Strengths
• A unique, current business-environment-appropriate business model.
• Excellent staff who are highly trained and very customer attentive.
• Great
A SWOT Analysis can be powerful to any company. The SWOT analysis for PetSmart allows them to expose opportunities that otherwise could be missed ("SWOT Analysis," n.d.). An additional benefit of a PetSmart SWOT analysis is gives the company an understanding of their weaknesses, which can result in a competitive edge for its competitor. Understanding strengths, weaknesses, opportunities, and threat as a company will give PetSmart an advantage over a company who chooses to ignore this type of analysis. In addition, PetSmart can eradicate any possible threats that could catch them off guard ("SWOT Analysis," n.d.).
In order to sustain the market share in this highly competitive industry, the pharmacies have to establish and maintain strong working relationships with PBMs that have power to divest particular clients from a pharmacy by denying reimbursement privileges to their customers. Buyer Power Strong It is not hard to obtain the same drugs from different sources, so the customer loyalty is virtually non-existent and the pharmacies have to try extremely hard to sustain their consumer base. Threats of substitutes Weak There are very few alternatives to drugs. Alternatives are practically limited to traditional medicine.
In the recent years the drug industry underwent a significant transformation. Many of the big companies generate high revenues, which allow them to expand. Some of them expand on their own others through mergers and the buying of smaller companies.
Rite Aid Corp. sells “prescription drugs and a wide assortment of general merchandise that they call ‘front-end products,’ including over-the-counter medications, health and beauty aids and personal care items, cosmetics, greeting cards, household items, convenience foods, photo processing services, and seasonal merchandise.” They are distinguished “from other national chain drugstores, in part, through their private label brands, their ‘stores-within-Rite Aid stores’ program with GNC and by their Internet presence. The sale of prescription drugs alone represents 59.5% of their total sales. Over-the-counter drugs and personal care items (10.9%), health and beauty aids (5.8%), and general merchandise (23.8%) account for the remaining 40.5% of their total 2001 fiscal year sales.
Walgreens ensures to have high quality products and solutions by making it convenient for clients to get in and out with what they actual need, enhancing its beauty products and stimulate the convergence of health care by putting everything together. In addition, by utilizing over-the counter health service and providing wellness products, the company helps its customer to find more seamless solutions. Employees are trained to make friends and build relationship internally with their customer. Beyond accelerating the products in the physical store, delivering well experiences to customers also need highly engaged employees offer superior customer care in every community. In addition to provide outstanding customer service in retail stores, the company started a piloting program where people are able to order their prescriptions through phone and takes advantage of convenient curbside pick up. In essence, this action partly shifts Walgreens from a retailer to a service based organization. As a result, through the functional strategy in the company, customers can undergo the differential shopping experiences compared to other drugstore in the industry, and the company can improve its positive reputation and customer
The representative wanted to talk about the benefits of using a particular drug for seizures. In our Pharmacy Health Care and Behavior course, this is known as the traditional method of marketing to providers. Drug companies use marketing strategies toward health care providers to promote their drugs, which influences how patients are prescribed medications. The drug representative went on to discuss giving clients a coupon for the drug. This coupon would allow the clients to receive a one month supply of the drug. There were some concerns that my pharmacist had with the use of the coupons. One concern was with what would happen to clients when they are unable to afford a refill and in Pharmacy Health Care and Behavior, one of the factors dealing with a client being prescribed a medication is price. Another concern was the fact that the process for using the coupons was inconvenient for the pharmacy itself. In the end, my pharmacist did not believe it to be beneficial for the clients or pharmacy to use the coupons.
The company had to be the second largest retailer shop in the US; it has many advantages that come along. The customers well acknowledge the company and its brand have been well established.
Has anyone noticed that there seems to be a drugstore being built on every corner these days? Revco, Walgreens, and Rite Aid seem to be just a few of the drug store chains that are expanding. One has to wonder if this has anything to do with the possibility of including medicine under coverage by healthcare systems. This means that they may become part of a capitated payment system to the pharmaceutical providers. "By capitation, we mean a prospective payment to physicians or providers - either individually or as a group - of a fixed amount of money to care for each patient (Pearson, 1998)." In other words, every physician is provided a set sum of money whether they see any patients or not and every pharmacy would be given money whether they prescribe any drugs or not. Drug costs will rise.
Strengths: low price, strong brand name, excellent merchandise, exceptional employees, huge membership base, economies of scale, efficient distribution and operation.
In the United States, health insurance has been a way to cover insured individuals medical cost. The coverage of insurance depends on the type of health insurance plan an individual has. Each insurance plan varies, and one of the coverages that insurance plans offer is prescription drugs. The cost of prescription drugs, depends on which health insurance plan you have. If an individual does not have health insurance, paying for a prescription drug will be an out-of-pocket cost and cost will vary for those who have health insurance. One of the issues that have been arising in the United States is Prescription drug usage. Many patients are abusing their prescription health insurance coverage and it is affecting their health come. Some of the prescriptions
The rise in cost of prescription drugs affects all sectors of the health care industry, including private insurers, public programs, and patients. Spending on prescription drugs continues to be an important health care concern, particularly in light of rising pharmaceutical costs and the aging population. Prescription drugs have grown to become an essential component of health care. For millions of Americans, prescription drugs are necessary to their health and ability to function in society. While prescriptions are a relatively small portion of overall health spending, they are a main reason for certain health spending trends, growing almost twice as fast all other health services in recent years. Prescription costs can be the costliest expense in your budget, especially if you are on a fixed income. The wealthy can easily afford their medications, but for an increasing population such as the elderly, choosing among purchasing medication, paying bills, or buying food is a real concern.
There are three issues when it comes to the health care cost rising. The first is the rising cost in prescription drugs. The second area of rising cost is the increased technologies when it comes to the medical industry. The third problem is the aging population. Prescription drugs are the area of the fastest growing health care expense, and it is projected to grow at 20 to 30 percent each year over the next several years. There are many newer, more expensive drugs on the market, and the use of these prescriptions is exploding. In addition, with so much television advertising, many consumers ask their doctors for expensive, brand name drugs when there may actually be a generic drug that works just as well.
For years, the price of drugs have been held in congress because the cost of pharmaceutical drugs is the most controversial aspect of this industry. Stuart Schweitzer, a professor of health policy and management at the University of California Los Angeles, author of Pharmaceutical Economics and Policy, comments on this topic. According to Schweitzer, consumers are more sensitive to drug prices more than the price other health services. Schweitzer states, “Consumers are more likely to complain about a $50 bottle of tablets than a $500 radiology procedure, or a $5000 hospital stay”. This may be due the fact that these procedure and hospital stays are less frequent than taking prescription medication that is needed continuous. Most patients are seeing multiple doctors and nurses, that is accounting for the cost. Whereas at a pharmacy, they only see the pharmacist for a consultation and then the patient goes home to take their medication. Consumers may expect this to be cheaper because they are not receiving extensive care. To bring a new drug onto the market in the 1990s, it costed $359 million compared to $1.7 billion in 2003. Pricing of most products is usually based on marginal cost, which is the change in the total cost that comes from producing one extra item. However, this is not the case with the pharmaceutical industry because if prices were based on marginal cost, drugs would be a lot more
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
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