It is believed that even if Internet users that are searching the web via a search en... ... middle of paper ... ...s. Analytics are tools that analyze and compare customer activity in order to make business decisions and increase sales. Analytics tools can report the number of conversions, the keywords that brought conversions, the sites that sent converting traffic, or numerous other explanations for conversions (Ramos and Cota 2009). Analytics allows researchers to determine how visitors got to the site, where they went within site, and other useful information. Analytics uses data for actionable business decisions. By seeing what visitors are doing on their website, companies can manage the visitors experience and create brand awareness for their products and/or services (Ramos and Cota 2009).
For example, YouTube has taken to playing advertisements before viewing a video and Facebook has allowed companies to place ads on Facebook. Lastly, Data interchange has become common amongst companies. Companies trade relatable data amongst each other to improve their products. Typically, the companies interchanging data are companies that gather data with those needing data. For example, there are companies that dedicate themselves completely to gathering data, then selling it to companies needing that data.
WEB SEAL DEFINED Web Trust is an international electronic commerce seal of approval designed to improve the confidence and security of co... ... middle of paper ... ...ng doing business online. For those firms seeking the highest standards of assurance, the web seal provided by the AICPA is the most appreciated but also the most expensive among the other seals offered as it is evaluated based on the AICPA attestation standard basis. The web seal is considered to improve the customers' perceptions about the online shopping but business firms need to make sure that their customers are well- educated about the seal. The web seal service has several advantages such as ensuring the vendor's credibility, increasing the trustworthiness of the website, improving the company's internal controls, moreover, web seal assurance may lead to higher sales and better brand recognition. On the other side, it is an expensive service, and requires customers to be well informed about it in order for the mentioned advantages to be fulfilled.
Web analytics is the process of analyzing the behavior of visitors to a website. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. By monitoring a Web analytics dashboard, businesses will be able to keep track of the traffic on their websites and tweak them whenever need arises. There are two categories of Web analytics, On-site and Off-site web analytics. Off-site web analytics is used for web measurement and analysis regardless of who owns the website, on the contrary, On-site web analytics is used to for analysis of one’s own website performance.
The customer experience includes everything from the home page, to the shopping and buying process, to the fulfillment of products. It is the key to a E-commerce site’s survival. WHAT IS THE PURPOSE OF A GOOD CONSUMER EXPERIENCE? The sites that generate the best customer experiences get more "sticky" traffic, higher revenues, and a stronger brand. In contrast, the sites with bad cust... ... middle of paper ... ...ors have a good experience on a site, they'll return as loyal customers and encourage others to do the same.
Data mining software can convert this otherwise useless data into valuable information that benefits the entire company. As stated by the researchers Gupta and Aggarwal (2012), “The more effectively you can use the information about your customers to meet their needs the more profitable...successful business requires a marketing manager that understands its customers and their requirements and implements data mining”. They explain how data mining makes CRM more potent when used correctly by opening the door for higher quality and more interactive relationships with a staggering amount of customers that wouldn 't be possible
Without cookies, a consumer in an online bookstore, for example, could not put items in a shopping basket. Each item would have to be selected and purchased separately. The common practice of refining queries through a search engine would not be possible because without a cookie, there would be no record of the previous query. Cookies also allow web servers to collect and add specific data about a consumer and their browsing habits. Some use that data to send marketing information to consumers.
Though there has been no consensus on the definition of a business model in the online context, practitioners have tried to link the term “e-commerce” to firms that can conduct all aspects of their transactions online hence some classification of the various market structures that operate in the Internet has been developed (Mahadevan, 2000). A Portal can be regarded as an emerging model that aims to enlighten customers about various products and services. They drive traffic into various sites, companies such as Yahoo and AOL operate this model, while the market marker is another structure or model that is similar to the portal in terms of forming awareness amongst buyers, it does not just links customers and sellers but goes an extra mile by having a huge knowledge base about the supplier it facilitates transactions between the two. They also aim to provide value for the customer through guaranteed security while carrying out transactions on such sites. Market makers can be found in a business to consumer setting e.g.ebay.com and also in business-to-business context.Amazon.com falls under a category of models known as the ... ... middle of paper ... ...ilt on their logistical streams.
The data collected from the surveyed indicated that almost 80% of people use website for business transaction. According to Wu (1999) we used website for better business deals. This has been influence through advertisement to attract customers to engage into business transaction by purchasing goods and
While one cannot expect a browser to be perfect, a certain level of safety and security is to be expected. A major issue found in these browsers is the ease with which hackers can access and change the code for a webpage. Even the success or failure to load an image can tell a hacker if you are logged into certain websites or not. The question could be asked, why should it matter if some random figure knows if I’m logged in to my mom’s blog or not? The issue is not that it is your mother’s blog, but in the realization that this detection technique could be applied to your bank account, email, or any other accounts you may have.