Sensationalism bias exaggerates topics so it can snatch viewership and also create panic for the mind of the public. Media Bias has an impact on how society views news. Advertising bias can be shown in pictures or advertisements and its purpose is to please advertisers. Corporations have a choice of what they send to the media so they can make themselves look good. Mainstream Bias is bias that is being reported by everyone else.
From WWII and onwards there has been a steady increase in the number of news corporations, which in turn has caused an increase in viewpoints on news coverage. Americans get this biased view of current world events because owners as well as reporters deliberately sway the facts to reflect their view on the event whether that is more liberal or conservative. The major news and media companies in the United States all have different political agendas that they must follow when reporting on current events especially the war in Iraq and Afghanistan. There are several reasons why news corporations report tainted facts and information and some of these are more complicated than others. The first example is “partiality, favoritism, and one-sidedness.
If you don’t carry a significant number of people in this country your success as a politician is not going to happen. The biggest method people have to get their message out to the public is mass media. If the media decides they don’t like you the results can be devastating. It is almost as important to please the media as it is to please the American public! Public opinion is greatly influenced by the media.
The vast media arena is ever changing as innovative young minds continue to find new ways to make success an inevitable fact. In essence the public will have the final say so in which business will sink or swim in the media global marketplace. The tough decisions are made on the streets and not in the boardroom. Over the years the streets have called for a more diversified aspect of the media. The companies mentioned above are leaders in this respective services they provide and will continue to play a major role in global media.
The power that the media holds comes largely from its oligopolistic structure, where a handful of players are controlling the game. Returning to the mindset that lead to anti-trust laws and ownership on regulation would anger a lot of wealthy, powerful figures, but it would greatly benefit the millions of people that are currently disadvantaged by a lack of reliable news sources. Engaging the public in current events could lead to more input and involvement that would better allow for politicians to consider the good of the many and could overall affect remarkable change.
Media has become part of conglomerations consisting or television, newspapers, and movie companies all under on major corporation. Larger corporations which have started to buy out the original companies are more in it for the money leaving the news portion of the company up to the editors. Leaving editing to the editors can possibly lead to a large bias that will sway the public?s opinion when it comes to elections, policy making, and a lack of being a watchdog for the two major political parties. Editors who make th... ... middle of paper ... ...ongressman, Senators, Governors, in some states, judges, and on national election days when they vote for the next president of the United States. Works Cited: Cooper, S. D. (Jan 2005).
In seeking out the news, the press therefore acts as an agent of the public at large. It is the means by which people receive that free flow of informa... ... middle of paper ... ...eem less harmful to the people in the United States. The influence of the mass media affects politics in the United States greatly. The public's point of view is changed by the way the news is reported. When the public's views are affected, the voting polls are too.
Media Ownership Ownership of the media by a small handful of companies has created several problems for democracy since it’s existence. Because the media has been such a major source of information for us Americans we must learn to be skeptical of these large corporations and their motives. Commercialism and the lack of diversity of the media are two such problems that have been created due to these large corporations. The main source of money for any media outlet, whether it is CNN or the local newspaper, is from advertisers, not the audiences like you would expect. “In a survey of 118 news directors around the country, more than half, 53 percent, reported that advertisers pressure them to kill negative stories or run positive ones.” News directors have also reported that outside TV consultants have been brought in to stations to critique their newscasts and improve ratings by often issuing blanket edicts about what should and should not be covered in doer to attract the most advertising dollars.
The manipulation of the media is greatly to blame, distributing fear to the people so the government can be in control of them. In an article about mass media, the author believes mass media is a significant tool in society. “It is through mass media we learn about a wide range of issues such as politics, war, natural disasters, health, crimes, achievements, sports, arts, and famine” (Kamilipour). In modern America, most Americans rely on some kind of mass media to be aware of the outside world. Do the majority of the Americans know what i... ... middle of paper ... ...008, from http://lass.calumet.purdue.edu/cca/jgcg/2008/sp08/jgcg-sp08-kamalipour.htm Klotzer, C.L.
The advent of CNN, ABC, NBC and others has had the effect of being able to sway the population of the United States, either garnering support for a president or destroying his credibility. The media has permitted the spread of information, allowing the people to take a more active role in politics making the general will better known, but it has also made politicians and the public hostage to the ideas and opinions of reporters, who are often only after a gripping story and a large profit. The media has the power to sway the American public by reporting favorably or with disfavor on a candidate, thus making a presidential candidate the prisoner of entertainment companies. Thus it could be said that the American people lose their ability to truly know a candidate because of the media. Instead they vote according to what they are told by major publications rather than what they believe.