Disadvantages Of Customer Relationship Management

924 Words4 Pages
Introduction
Previously, customers could not influence the affairs of a business. Hence, information was only transferred from management to the lower order staff in an organisation, thus allowing brands to have complete control of the information that was in the public domain. However, in the present society we live in today, customers can influence many aspects of a business. With the advent of social media, information about a business and its affairs can be transferred easily across a nation or even across borders. The type of information being communicated with the world can determine whether a business would be successful or a failure in the future. Knowing this, companies strive to implement procedures and mechanisms to ensure that good word of mouth is spread throughout the public. One such mechanism companies implement is the use of a Customer Relationship Management (CRM) program. Customer Relationship Management can be defined
…show more content…
Internal collaboration alongside external collaboration can boost the successfulness of a business. However, before companies start to move forward to collaborating externally with suppliers, partners, and customers, they firstly need to address the culture within their own organisation such that there is a culture of collaboration. When this is achieved, it helps to support outbound collaborative activities. Advantages of internal collaboration are decreased working time, increase employee morale and the ability to achieve the goals of the business. So how does a business create a collaborative culture? This question cannot be answered simply because each organisation and its employees are unique. Due to this uniqueness of employees and the business, what methods may work in one organisation might not be as successful in another business. To achieve a collaborative culture a business might follow some of these
Open Document