Digital Marketing Case Study

This area would not receive a ranking due to the fact the not all of the buyers and sellers are businesses or organizations. Consequently, Business-to-Consumer would fit UMUC Haircut’s style of business. This area has high importance towards UMUC Haircut’s. The website that is being offered is a form of business to consumer eCommerce. Customers will not only be making money through scheduling appointment, but they will be able to sell products from their website as well.

Internet cookies are extremely valuable to consumers and website operators alike, despite concerns that they threaten web users’ personal privacy. Without cookies, the Internet would be slower, the electronic marketplace, a difficult place to navigate and the entire online experience frustrating. The Internet Alliance urges lawmakers not to regulate cookies but to work with industry to address the underlying issues: privacy and security. Together we must alert consumers on how to use technology and common sense to protect their own personal privacy online. First, it is important to understand what cookies are and how they benefit the web browser.

Yes, using social media as a marketing format can be unproductive, but that is only when you don’t know your goals, and you don’t have a way to track the path to those goals. Which Social Media Network is Right for your Company? That’s a tough question, which is why measuring and tracking is so important. When starting out, you have to monitor closely through page insights what is working best. It is smart to be active on all social platforms, but most companies need to choose one or two they are the most active on and automate the others.

It’s also a great way to highlight major sales and make them more public than one would be able to just promoting it in a store. For example using social media and the website we can easily get the word out about special deals like buy one get one free drinks. Some cons; however, is that it takes away from interaction with customers. Customer interaction and good customer service is a key point in keeping our customers coming back to Not Your Average Ice Cream Shop so not having that connection could possibly hurt us in the long run. There is also a higher risk of losing money due to hackers and online fraud that could cause a business to lose it’s online customer base.

What's Google's Strategy? Boiling Google's strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry, because even if Google ultimately can't go where it wants, the industry will be changed regardless. Watching Google helps us understand not only where Google is going, but where others might go also. So, what is behind all the actions we've seen Google take over the years? Some of the motivations are simple.

Advertise on Google & leaflets Educate via advertisements Employ social media Market research & action Be specialists 1. Create an online & offline advertising campaign – Awareness Online The electronics shop should create a integrated advertising campaign that promotes the business to create awareness to the customer. Cost effective This allows the business to only pay for when people click the advert and it takes them to the shops website. This is very efficient as no marketing efforts are wasted. Targeted The business also sets some keywords and phases, so that the advert only appears when people search specific words on Google, for example “Cheap quality computers in Southend”.

Finally, trade barriers and price income and elasticities are discussed. Culture Differences There are several differences in culture between the United States and the Czech Republic, though those differences are not unconquerable Steve will have to understand some basic principles of business etiquette that are considered acceptable in the Czech Republic in order to be prosperous. For a business, word of mouth advertising is the best way to gain new customers. If a major advertising blitz is attempted, it may be considered suspicious and might backfire if not coupled with local store marketing(Czech Republic: Travel information, 2008). As contacts with other local businesses are needed to make the new franchise successful, such as produce and drinks, appointments with those businesses should be made weeks in advance.

Even when they were able to find a manufacturer, the available clip on earrings that they were able to... ... middle of paper ... ...he increase traffic on the internet there is a high volume of data clutter concerning various vendor promotions, however there is less traffic on mobile phones. As such they should also develop a lead capture page that offer promotional offers such as free or reduced shipping expenses or product discounts (Mirman, 2010). The main objective will be to get as many leads as is possible that would end in confirmed sales. The strategic challenges or issues that Cliptomania has to contend with are related to the sourcing and marketing of the earrings. Currently the company is sourcing the earring from a restricted amount of manufactures within the United States.

Google has developed face and license plate blurring technology in addition to their ‘report problem’ feature to deal with privacy issues. The usefulness of Google Street View trumps the small percentage of images that may be offensive or an invasion of privacy, and with a vigilant community policing the images, these can be eliminated over time as well. Works Cited http://www.google.com/press/streetview/ http://www.google.com/corporate http://www.gstreetsightings.com http://googlepublicpolicy.blogspot.com/2009/06/street-view-exploring-europes- streets.html http://www.spiegel.de/international/germany/0,1518,676616,00.html http://www.photoattorney.com/2005/09/rights-of-privacy-concerns-for.html https://ssd.eff.org/your-computer/govt/privacy http://news.cnet.com/8301-1023_3-10024294-93.html

Conclusion This paper has provided an overview of how partial social networking sites form the negative impact on businesses. SNS such as Facebook provide individuals the way to maintain connects and broaden the way people used to think and behave, which is beneficial in daily life. These same sites, however, I argue that, also present a danger to people’s expected future development and reputation, safety and working. In order to avoid these disadvantages from using social networking sites, it would be better for people always being smart about what to put on Facebook and other SNS because you wouldn’t be informed being inspected. And try as much as possible to get away from these sites when you are working or studying since attention must paid 100% on them.