Chart 5: Buyers find Providers
The best way to get the researching buyer to find the provider is to create amazing content thas has been search optimized. The provider needs to be where buyers go and their content needs to be there.
Google search is the current search answer for over 70% of Internet users. Although they are not presently a threat to Google’s search dominance, we do have new capabilities from Wolfram Alpha and Microsoft’s Bing which could improve the expectations for information retrieval.
Research on the Internet is dynamic in 2010
I’m going to assume that you know about the pervasiveness of the Internet in modern society and not show you a bunch of charts you have probably seen. The Internet is clearly the no. 1 information retrieval platform on the planet in the 21st century. Information retrieval and organization has gone digital.
Back when the Internet first started getting used for commercialization in the mid 1990s, there were three key ingredients for success defined. They were the three C’s of community, content and commerce. What this really meant was that if we use content correctly, we might execute a transaction and welcome you into our community! It’s not that those three C’s were wrong; it’s just an overly-simplistic and perhaps a little self-serving for a provider. It was like walking before we learned how to run on the commercial culture of the Internet. Today, content and community tools are much richer than most would have imagined and what really shocked the system was that many buyers want to contribute to the overall conversation.
The commerce part has much higher expectations in regard to relationships than in 1999. As of today, it looks like commerce will be dr...
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Building a long-term revenue engine shouldn’t rely on PPC (Pay-per-click) or SEM (Search Engine Marketing) but on constructing a foundation that leverages Digital Buyer’s research and process needs. PPC or SEM is something you can test on a limited basis after you have built your more sustainable marketing foundation. It’s a quick hit that goes away the second the provider stops paying. In addition, the provider still pays whether the website visitor buys anything or not which reminds of the advertising arrangements of the past. In contrast, SEO with great content lasts for a long time and although it should be maintained, offers a more favorable return on investment. If you are adversing on the Internet and your website delivers a poor experience, it won’t matter how money you spent on advertising. In summary, your priorities are SEO and great content.
The internet is no longer just a source for research, as Cascio has said “ the digital systems we rely upon become faster, more sophisticated, and capable too” (Cascio). What he means by this is that we can rely more on technology to help us because it’s developing to become efficient to our daily needs. For example, there are tasks we can now complete on the internet that used to require plenty of time. Things like going to pay rent, purchasing groceries, or going to the bank are all things that can now be done online due to the faster, more capable power of the internet. Once time consuming or complex tasks are now simple to complete with just a few clicks. This is a beneficial concept to those who have busy schedules, have difficulties with transportation, disabilities that don’t allow them to maneuver much, or anyone who just doesn't have the time, patients, or ability to stand in long, never-ending waiting lines. According to the previously mentioned study done by Nanjing University of Science and Technology with the University of South Australia “elderly people are increasingly using mobile devices to conduct online banking, find jobs, access medical help, and obtain entertainment information” (Ma). This research goes to at the least provide an example of one group of people who have benefited from using the internet to make their life
While it is true that the internet does seem to lower the attention span of today’s society, it also is the greatest tool of the modern-day. An extensive measure of information that was inaccessible to everyone but a select few in the past is now obtainable by anyone in mere seconds. Through the internet, anyone can
7.Gregory Wester, Stephen Franco. The Internet Shakeout 1996. Interactive Commerce Research Bulletin. the Yankee Group, Boston, MA. December 1995
Search engine industry is built on finding out and also aggresive advertising. As we know there are five major competitors in this industry competing with Google. The competition is strong because they are targeting the same market, presenting similar business and technologies. The five major competitors are Yahoo!, MSN, Baidu, Bing, and AOL.
Moreover, Carr’s article mentions that by using technology of any kind, users tend to embody the characteristics stimulated by that technology. He says that given that the Internet processes information almost immediately, users will tend to value immediacy. To explain, Carr gives the example of a friend of his named Scott Karp who was a literary major on college and who used to be an avid book reader. However, since the arrival of the Internet, Karp skim articles online because he could no longer read as much as he used too. He cannot pay attention and absorb long texts ever since he read online articles. Internet...
The internet is a medium used to access almost any information at any time, and...
Interpersonal communication is the dominant use of the Internet. Kraut also tied a lot of his arguments to the national survey conducted by Katz and Aspden.
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
In January 2012, Google launched Search plus Your World and later introduced other products like Google’s Knowledge Graph and Google Now. Google Now is a feature on their search engine, which gets the corr...
The Internet’s influence on our lives has spread throughout. According a 2009 US Census survey 74% of Americans use the internet and have access within their household.A number that has increased every year since 1990 and will sure grow in the future. In this survey they relieved that they did various activities on the internet including social media, (Facebook and Twitter) researching and reading news articles, watching YouTube videos, shopping and so much more all can be done with a computer or Internet enabled phone. With this ease of use and convenience it casts a shadow upon the future of printed and broadcast information. The Web’s instant and vast knowledge bank has changed ...
Now that we are living in an ever changing world, technology is viewed as the most resourceful tool in keeping up with the pace. Without the use of technology, communication would be limited to using mail for delivery and encyclopedias for research. Although technology has improved the way we communicate and find information for research, the information is not always valid. Unfortunately, for those of us who use the internet for shopping, research, or reading articles of personal interest the information is not treated the same as a your magazine or book. While such literature is reviewed by an editorial staff, internet literature or information can be published by anyone. In order to reap the full benefit of having the use of technology for any purpose, there are five basic criteria’s one must keep in mind as an evaluating tool for deciding whether or not the particular website is a reliable source for information.
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
The Center for the Digital Future’s 2005 report found that 'among users 17 and older, 56.3 percent consider the Internet to be a very important or extremely important source of information for them' (p. 4). Online resource capabilities save an individual time as well as provide ease of access and availability to a broad scope of materials. Print books and journals, though they provide in–depth information on a particular subject, are not easily accessible and available at any particular moment. In order to access many books, an individual must either visit the local library or contain the book in his or her own private collection, which could be costly. Online resources can be accessed anytime at anyplace. “Overall, there is expanded access to information in a variety of formats from worldwide institutions, businesses, and universities" (Darrow & MacDonald, 2004, p. 22). Access to “worldwide” information puts a broad range of information in the h...
However, as time has moved on, research seems to support the proponents of the Internet, and can be explained by two changes in Internet use that have occurred since its manifestation. First off, an increase in the amount of Internet users has allowed for indi...
The Internet has made access to information easier. Information is stored efficiently and organized on the Internet. For example, instead of going to our local library, we can use Internet search engines. Simply by doing a search, we get thousands of results. The search engines use a ranking system to help us retrieve the most pertinent results in top order. Just a simple click and we have our information. Therefore, we can learn about anything, immediately. In a matter of moments, we can become an expert.