Media is a platform for transmitting information or data throughout the globe. The evolution in media had brings a twist for all level of society from traditional media to modern media. Recently, traditional media such as newspaper and television tend to be less popular compared to modern media. The contents of these media also may differ as most modern media tend to cover information globally while traditional media is more geographically bounded. It is argued that the contents also influenced by several parties such as political and economic sector. Politicians and corporates are said making use of mass media to reach a larger number of people to spread information about their political ideas and products. However, the society did not aware …show more content…
To win votes, a politician needs to make sure the citizen is very clear with their manifestos and how they will benefit them. Even a single vote would change the election’s result. This is where the media plays their roles. Media acts as eyes and ears to the citizen so they would cover more information about the election as the citizen are eager to obtain more information about the candidates to help them making the right decision. Moreover, politicians are the one who will determine the country direction in future. Therefore, media agency tends to cover more news and information about them during the elections. However, those news and information can be viewed from different perspective according to which party that they support. If a media is support previous governing party, they would keep posting positive news about that particular party and negative news for the opposing parties. It is also argued that state-owned or government media tends to publish manipulative news by the governing party. For instance, Malaysia Kini which is a local newspaper in Malaysia reports on Anwar Ibrahim from a negative point of view. Meanwhile, New Straits Time reports on the same issue from opposite view. Generally, Malaysia Kini is a media agent that supports the governing party while New Straits Time is a neutral media agency. From this example, it is obviously shown that election process affected the media contents. Furthermore, election process is important as it will results on who will govern the country shows that media content is also affected by those who will or already owned power in the society; who is the politician in this
Mass media refers to the multiple platforms of communication that transmit information to a large number of people (Sociology Central, 1). Conventionally, mass media is a one-way communication that decimates only information, also known as traditional media – television, radio broadcast and print are such examples. With the advancement in technology and the Internet revolution it slowly evolved into another form – the new media, or social media. Now, it works on a two-way communication, which not only decimates information, but also provides a platform for feedback – Facebook, Twitter, YouTube, are such examples (Sociology Central, 3).
The influence of the mass media on the electoral process in the western democracies, specially the television in the last years, can get to crush the daily life during the electoral period. Some maintain that the selection are won or are lost based on the performance of a party in the television and print media and, to a lesser extent, in the radio. Since the media nowadays dominates the selections in some countries, he is surprising that the regulation of the information has a low profile in the electoral legislations of the world.
Media role, mainly Television according to Gerbner is “the absorption of divergent currents into a stable and common mainstream”. In other words, mass media may involve functions and processes other than mere overt change.
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
It is interesting to comprehend the relation between media content and political power. What biases do the media experience in producing news in relation to government interests? Media, according to Herman and Chomsky, has a tendency toward elites’ political interests; media tend to follow official’s agendas. Herman and Chomsky proved this generalization through the use of terminologies and the way they place such kind of news (a foreign country’s election or attitudes toward countries) in US’ newspapers (with regards to number of news, editorial page, and front page of newspapers). Herman and Chomsky could be true when we relate their idea with Gan’s notion that (people behind) media tend to have ethnocentrism, and even possessed with patriotic spirit when there are political conflicts between the country where media is originally produced and its foreign countries as their perceived enemies. It is quite common in outside of America that US’ media is described as having double standard in judging political issues, in which there are two perceived conflicting messages conveyed through the media. For example, US government – through the power of global media—convincingly declare the world about the necessity of human right, but certainly the government has different face when one of the state’s allies are attacked by foreign enemy. This is also the case when the state has interests in geo-politic, natural resources, or would like to barricade the influence of communism ideology during the cold war period. Media coverage in Gulf, North-South Vietnam and Indonesia-East Timor wars, and many more, as revealed by Herman and Chomsky are quite conclusive that media serves as tool of governmental official’s propaganda for many years....
The first aspect of the mediatisation of politics is the degree to which the media constitutes to be the dominant source of information and channel of political information. This raises the question on whether the media is the main source of information for politics in society. The mass media in politics plays an important role in campaign strategies, communications and opinion polling. An election campaign involves many activities such as speeches, rallies, and press conferences and so on. It is the media which covers these activities and ultimately which political party is winning. This constant coverage of political affairs in the media shows that the media is the main source of communication for politicians in order for the public to find out what is happening in relation to po...
Mass media is a growing business, normally controlled by giant corporations. In fact majority of national news in only covered by few sources known as “Big Media” consisting of ABC, NBC, CBS, CNN, The New York Times, The Washington Post, The Wall Street Journal, Time magazine, and United Press International. (Mary 6). Because the media is so big often the corporations determine what is to be given national attention such as the presidential elections. Leaving the opinions of others to change american politics. Mass media has shaped the political system by using the method “Share This” a social media tactic, televising campaign ads or other political views, and by integrating “Live Media Debates”.
Media is a singular form and a tools that is used to deliver news and information or database. Either it is associated with communication media or specialized in media communication business. For instance, broadcasting, publishing, print and press media and all that related. In this decade, there are four type of media which is traditional media, printed media, electronic media and a new media. First is traditional media. It is by far the oldest media that existed. Traditional media characteristic is stage performance of traditional art forms natural and friendly. Moreover, the content is simpler and familiar. The performer can make some changes of content depending of the audience level that attend. According to Ball-Rokeach
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
No one would dispute the fact that the main role of news is increasing knowledge and awareness about what occur day in, day out, but sometimes it has been seen that Medias claim about particular subjects is beyond the realities which can mislead the public opinion. The most of Medias are tools which are employed by the governments and the capital owners to convince the public to follow their policies. They try to justified their decisions and
The media is the primary forms of mass communication, for example, television, radio, newspapers and more recently the internet. The media has huge control over the masses as it can influence the way people think, it has the ability to shape our ideas of what is right and wrong by portraying certain people and actions in a particular way. Although the media is influenced by us, the readers, it is also heavily influenced by government regulations and different economic structures. The media is often filled with propaganda and advertising so it can be difficult to filter relevant/useful
Mass media includes a huge spectrum of media and technologies that are used to communicate with the mass and disseminate information and ideas to them. It is the principal mode of communication through which the vast majority of the common public receives information and entertainment. It includes newspapers, books, radio, television, cinema, the internet, etc. Mass communication plays an important role in disseminating information about current events happening locally, nationally, and internationally, and propagating new ideas. It also helps in reshaping existing ideas, and thus shaping public opinion and their perception of the world, its social and political issues.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
Before the press media had come into picture people used to communicate by writing letters and sending them to direct mails. The appearance of press media came as an informational revolution. This early press media became a source of information, promotion and projection. It was specialized in diverse spheres and was focused on all the issues concerning daily lives and well beings. Press educates people about international happenings, entertainment, political and sports events. After the press media radio and television had been discovered, which lead us to a different kind of revolution. Now people could not only read but also hear and see the news. A recent poll states that about 59% of America’s population obtains the world news on television out of which 37% is through cable and 22%through broadcast. As mention in the site (Media Use Statistics)