To achieve this, the marketer needs to be really disciplined in choice of a celebrity. Hence the right use of celebrity can escalate the Unique Selling Proposition of a brand to new heights; but a cursory orientation of a celebrity with a brand may prove to be fruitful for a brand. A celebrity is a means to an end, and not an end. Celebrity Endorsement is a way to get the brand noticed amidst the rush that is there in the market place. More and more companies prefer the celebrities of different fields in India like the cricketers, Bollywood celebrities and other sports personalities to endorse their
Popular culture creates success in the fashion industry and it indefinitely is a great example of how it can determine friendships. It’s extremely prevalent that people judge each other on what they wear, stereotyping is a massive problem in the United States at the moment. If someone does not think that one is dressed like they should be then they are subject to social judgement. Popularity is the stem for this, searching groups for similarity is generally a good way to find people to make good friends, and when the similarity is the normal defined by pop culture then it is easy to stereotype people that do not adhere to pop
(LSS) There are also those times wherein the ‘fans’ try to live life as their icon, the artists. There is a lasting mark on the audience that later becomes a jump-start to later changes on the audience’s life, influenced by the message they hear from the music of the artist and the how these artists live their life. Often times these messages and admired images revolve around emotions, circulating from love, hate, friendship and extending to self-discovery. Music has covered many themes; one prevailing would be of love and relationships. Tackling this theme, artists gain the most popularity hence has the greater influence.
Advertisements are used by both big and small companies extensively. At their core these advertisements main objective is to get an audience to buy whatever they are selling. With that in mind it makes sense for the smaller unknown companies to heavily run ads so that people can understand its product. However industry giants like Pepsi and Coca Cola run ads like we are not familiar with their products and it raises the question of why even bother? Part of the answer will always be money as every ad showing either product entices consumers into drinking them and buying more.
From grandiose social gatherings and dances in the Middle Ages, to live concerts and monumental performances to date. Music is in films to elicit emotion and in television commercials to make us consumers of the newest technology. More importantly, it is in our preferred listening device because we choose the particular songs and artists we like and want to hear. The Marriam-Webster dictionary defines music as “sounds that are sung by voices or played on musical instruments; the art or skill of creating or performing music.” But why do we choose attend the Bruce Springsteen concert at Wrigley Field and not the Chicago Symphony Orchestra? What makes us enjoy one type of music or artist and not another?
Based on the finding, the researchers suggested "music stereotypes could be used to form valid impression of others"(321), and "individuals engage in a reflexive process of remembering and constructing their identities while listening to music, which can serve as a form of self-affirmation as discovery"(322). I totally agreed with Rentfrow and Gosling's research. I agreed that music-genre stereotypes can give a valid impression of others, and individuals construct their identities partially based on music styles. Generally speaking, music-genre stereotypes can give a valid impression of others. You may distinguish pop music from classical music, and you can tell the differences between teens and gentlemen.
With music being such a big commodity in today’s society, popular music developed. Popular music is based upon what is appealing to most individuals throughout society, which is determined by a scale of activity such as music charts. It is considered as a key cultural expression that highlights the attitudes of personalities (Joan Serrà, 2012). Due to the marketing of popular music, music has an immense effect on the way people view things within society creating an effect on our thoughts and perspectives. Popular music guides music artists to produce what is in high demand, which results in pseudo-individualization and standardization (Allen, 2005).
Plans must be in place for who obtains the money and how much they receive. The last controversial issue examined in this article is the celebrities who encouraged people to donate to this fund and their role in how the money is spent. Bill O’Reilly has accused the celebrities of using the telethon to improve their public image instead of helping the victims of September 11. He also states that if celebrities put more pressure on the charities involved they would be better organized and aid the victims further. I believed that this article was important to the entertainment industry in the segment of celebrity endorsements.
Another tool is the Personal Selling which is the oral presentation with potential buyers of a good or service with the aim of making sales. The personal selling may focus initially on developing a relationship with the potential buyer, but will ... ... middle of paper ... ...the cinema because they are more frequented by youths other then the elderly. It will choose either the television or radio. Also it is wise to printed adverts such as magazines the advert can be easily read and referred to for more than one time. Apart form reassuring the consumer advertising helps to remove any post-purchase anxieties of consumers especially when the product is expensive such as cars and appliances and helps maintaining a long term relationship with established consumers.
Record companies are always on the lookout for the next number one single and while some songs are completely unique and original most of the biggest singles in the past history have all had things in common that made them so popular. The really good memorable songs of the past have all generally had a least some of the following characteristics. One of the main ones is that it is immediately remembered or catchy. A hook generally achieves this, which is a memorable portion of the song that is repeated several times throughout the song. Another characteristic is that it quickly appeals to the listener and strikes a chord inside them.