Difference Between New Media And Traditional Media

Media is the heritage of human civilization, an important means of promoting social and economic development. The Globalized media industries are undergoing profound changes and their performance is characterized by the rapid rise of “new media” (internet base) with its efficient development. It is obvious New media changed the way people live worldwide, but less obvious is what new media to our sense of well being and the productive and creative nature of our lives. Unquestionably, new media retains some of the core value of traditional media, but it remains to be seen those values can be retained as the giant social media conglomerates work to filter the flow of ideas and manage the environment for profit. Although the rise of new media is crowding out the traditional media market, most new media are extensions of traditional media. Since the media has been the history of mankind, it narrowed the distance between people and things, to broaden the field of communication between people. Traditional media includes magazines, radio, television, newspaper, books, publishing and films (Gasher, M., Skinner, D., & Lorimer,R., 2012, p.21). The beginning of traditional media has accumulated an extensive network of contacts between individuals, between business corporations and between government with their citizens. Publishing, with the

Integration of traditional media and mobile phones are more than network convergence reducing gaps which effectively obtaining a higher return. For instance, the “Voice of China” interact with the audience via message, mobile streaming, behind the scenes, live online, singles’ blog, and voting. Much of the new media are built on the traditional media content, technology and content combine traditional media with new media with the goal to share information. Hence, the integration of a variety of media