Difference Between New Media And Digital Design

Section 1.1 :

Growing technologies affect within design.

When the first introduction of digital technology came onto the scene of the design industry it came with its fair share of criticism and questioning of its value. Digital Technology brought with it a movement in which various stages of a designers process ( ideation , production and press processes ) have fundamentally changed.3 The basic way in which designers produce things with traditional methods will be over taken with that of digital technology. With this prospect , the introduction of digital technology brought loud criticism from designers. “ few movements in graphic design history have been announced as effectively and loudly as the second generation of the computer ”4

Old media mainly consists of print : books, newspapers, magazines, packaging, posters and other such publication work. The main characteristic difference between old media and new media is that old media were analogue and sequential while new media is dynamic8. These examples of old media are what is known as “static linear media” meaning that they impose a rigid pattern of reading - left to right, top to bottom, start to finish. New media design on the other hand requires input from the audience, it gives the audience the option to choose, change and create their own journey through the images, text or digital environment. When one talks about new media it mainly consists of anything digital and moving from design for the web to interactive environments. This interactivity can be considered the most novel and challenging aspect of new media. All of this new media design emerged along with the ever changing society that seen constant advancements in technology and would not have been possible without it. With all these new possibilities that emerged with the surge of new media design one must start to question the value of it , its advantages to that of the methodologies of old