Difference Between Marketing And Strategic Planning

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A marketing plan is a comprehensive outline of the organization overall performance and success whose main aim is to provide business solutions by creating awareness to the customers expected. A Market plan can be operated under two different categories which involves strategic planning and tactical planning. Strategic planning involves the process of the organization creating its direction and making decisions that either affects the consumer directly or indirectly. Tactical planning involves taking of the organization strategic plans and creates short term actions to be met. Marketing being the most critical component of a business progress it is essential to expose your product to the customers through all means possible to encounter the…show more content…
Start by looking after the customers who are interested in reading your book or similar books, after their identification sell your book to them. Study the people whom you relate with in order to select the group which loves reading so that you market your product to them. Furthermore study the overall reactions of people after reading some nuggets of information from your kindle book. Kindle direct publishing program users are given an opportunity to choose what percentage profit they want to make from their sales per book. However, they provide marginal profit ranges where they regulate the pricing of the book. They offer profits of 70% if the product is selling at $2.99 or below and 35% to products selling at $9.99 and above. A published book needs a marketing strategy. The best marketing strategies operate on the 80/20 rule where 80 percent of the results come from 20 percent of efforts. The first step after publishing would be to create a tracking link to your book, a service provided by amazon associates. It is very simple to do it because a tutorial is provided. The importance of this is to position your kindle book in an area where searches in the internet will lead to it by just a click of the button. The success of sales (80 percent of results) is mostly controlled by the marketing strategy. Some marketing strategies have…show more content…
Children books are expected to be bought by parents while legal books are expected to be bought by lawyers and so on. . This helps you to identify the places you can find them hanging online where you will place advertisements promoting the number of sale. To top up on these n try browsing blogs in the internet see if they accept guest submissions. This will be through having several writers and links leading to author’s websites. List some enticing topics on the guest blogs so that you can generate a great traffic on your website leading to tremendous sales. Come up with a list of people whom you know and send them free copies of your kindle book and encourage them to give you the reviews of the book. An awesome quote from people in authority can induce a great difference in success of your marketing abilities. As a result have an email list ready and start sending out some self-explained information because these people have a very high possibility of purchasing your book. You must allocate time for all the relevant things in respect to your kindle book, consider how long you will take to edit, format, designing the book cover and so
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