Difference Between Public Relation Policy And Public Relations Policy

Question 4: Distinguish between a public relation policy and strategy and then discuss eight key components of a public relation strategy and give relevant example(s) where applicable.
Definition of a public relation policy
A policy is a set of rules or guidelines used by an organization or a group of people in order to achieve particular set goals, therefore, public relations policy are principle guidelines set by an organization with an objective to achieving management functions of that particular organization. In addition, public relations policy provides a framework for awareness building of your company and it’s offering thus creating a niche in company’s positioning as well as influencing the public.
Definition of a public relations

Public relations strategy is important since it does a thorough assessment of the set goals and targets in order to make them realistic. Strategies in public relations are channels or wheel s through which a company employs in implementing its policies.
Difference between a public relation policy and a strategy
Whereas a policy is just a set of rules and guidelines explaining how management functions will be employed and the pros and cons in it, public relations strategy goes beyond this by identifying the channels to be used in achieving the set policies. Strategies are long term since they involves a constant review of the market segments, emerging issues such as rival brands and other dynamics that might sprung up concerning that industry involved.
Whereas policies are plain set of rules or theories, strategies focuses on results making those goals realistic and achievable. Strategies also revolves in assessing the weaknesses and threats of the company in management functions and how they can be curbed or avoided while banking on the strengths and opportunities that are present. Strategies can also be summarized as tools used in formulation and implementing the set policies.

Components of a public relations