Diamond And Diamond Case Study

Government and non-profit organisation promoted various health campaigns to raise the public awareness about the importance of healthy lifestyle has undoubtedly increase the health concern among the urbanist. Numerical data shows that the market demand toward healthy product and services has increase more than 20% every year started from the year 2006 ( Darbak.R, 2009). This rapidly increase of market demand has forced the market to come out with different kind of products in Malaysia. The concept of healthy water has come out since the year 2005 when the famous water filter brand, Diamond has first landed in Malaysia. This concept has growth rapidly in the Malaysia market as Diamond has done a very great job in promoting their product. More

Both of them are the famous water filter brand in Malaysia. Unlike the others water filter brand, which produce the activated oxygen in water, they uphold their objective of advocating healthy living and holistic lifestyle to Malaysia. (Nesh, n.d.) Diamond, is the first brand that enter into Malaysia market and it has the most customer demand, around 500,000 families. While Nesh are the challenger of Diamond where it start up a bit late but has become the biggest competitor to diamond in a short time. Both diamond and Nesh has the same product advantage, they have the advanced Energy Converter technology (Diamond, n.d.). This technology contains six filters design, not only can help to filter the water but also helps to break down the water molecules to help the body to absorb faster (Diamond, n.d.) Also, they have win a lot of award such as Superbrand Malaysia, Reader’s Digest Trusted Brand and so on. (Diamond, n.d.) This is the most competitive advantage for both Diamond and Nesh where it signifies that they win customer trust on their

It turn normal drinking water into hydrogen water with just 10 minutes. It is portable that it can be carry on just like normal water bottle. We provide two type of portable hydrogen water generator, home based and carry based. Home based hydrogen water generator can be used as water filter and at the same time produced hydrogen to the water, while the carry based is as small as a water bottle, yet it can only produce hydrogen to the water. This is easy for the office worker and children who are not at home for a long time, as they can still able to drink hydrogen water when they are at outside. Also, it is very easy to clean where it just need to be clean like the normal water bottle. Besides, unlike the normal water filter, who just provide clean water to the customer, our hydrogen water generator can also provide nutritious to our customer. Research shown that hydrogen-rich water can degenerative disease in the human body, it can help to build up the immune system in the human body, especially for children (Tech Corporation, 2015). A team of Japan researchers also find out that it can reduced diabetes symptoms and aging. In another word, this hydrogen- rich water can help the customer to have a health and fitness body (Tech Corporation,