Destination Objectives Of Tourism Marketing

However, the way in which the theme parks and attractions are being directed needs to be examined. If tourists continue to visit the Gold Coast then the market will continue to grow which will evidently lead to the theme parks attracting more and more domestic and international tourists as improvements to the theme parks and attractions will be able to be made due to the economic advantage coming from the constant flow of tourists. However, both Australian and overseas destinations are continuing to create a variety of theme parks and attractions to grab the attention of tourist which is making it incredibly difficult for the Gold Coast to compete as the expenses continue to grow as the competition increases. For these improvements to occur marketing strategies need to be undertaken to attract domest... ... middle of paper ... ...: From some of Australia’s best beaches, rainforests and waterways to world class theme parks, sporting venues, hotels and resorts, the Gold Coast’s tourism assets provide an enviable lifestyle and a platform for growth. Although, all of the above challenges/problems mentioned do create effect on tourism.

Repeat customers can create a greater revenue, which mean marketing strategy is necessary to consider about maintaining the relationships with the old customers while seeking out new customers as well (Hussung, 2016). Therefore, with the special characteristics of tourism products, the role of marketing in tourism industry compared with other industries is more important and implementation of marketing tools for a country is considerable. To illustrate, marketing can offer some information about the specific place to encourage the tourists to visit their destination (Laimer & Juergen, 2009). Thus, tourism revenue and international income can be increase by good planning and administration of marketing

Proper understanding of the consumer tastes and preferences is important as it helps in the design of goods and services that are in need at the time, thus satisfying the consumers. It is this satisfaction that makes a tourism company become familiar and draw better reputation. Moreover, understanding consumer behavior patterns is helpful in persuading the tourists to choose products that have been made so as to meet their needs. For a tourism company to be successful and become popular, there are various other factors, beyond understanding of the consumer behavior that are involved. Such factors include location of the tourism company, the culture around the tourist company, services being offered by the tourism company, the marketing strategy employed by the tourism company, hospitality of the tourism company and ... ... middle of paper ... ... by being customer oriented, the companies are able to retain the customers they already have and attract more customers to the company.

Currently, tourism industries become increasing essential... ... middle of paper ... ...l Airport 2 (KLIA2) is built to replace the Low Cost Carrier Terminal (LCCT) in order to cater for the explosive growth in low cost travel. Other major international airports are Langkawi, Penang, Johor Bahru, Kota Kinabalu and Kuching (Malaysia, 2012). These were support by several actions taken by the Malaysian government including cooperation with private sectors to strengthen the management of tourism proper planning, so that the infrastructural benefits are very costly to the government, it also assists in the sustainable development of the industry on a whole, in terms of monitoring tourist arrivals to different destination within the country and ensuring that increased influx of tourism are properly and comfortably accommodated with. The increased or enhanced provision of these, do not only benefit the tourism but also provides social benefit to Malaysian.

The greater the consumers want to travel, when the distance between the resort and the place of residence is near. The development of tourism cannot take place without transport service. Therefore, whenever traffic can be divided into essential users and tourist traffic, holidaymakers and tourist should be dumped on surplus capacity at substantially reduced fares. Both nationally and internationally must be recognized by tourist trade as a great economic and social value to the community. Workers and family are becoming more recognized for the social benefits of vacation not only by the experts also by the holiday-taking public themselves who has essential part of modern living.

Tourism is important for many recons. First of all the tourism help to grow economy in country. Secondly open more business at the same time makes more jobs. Finally the people could detection other civilizations and culture .Moreover the tourism has negatives and positives things. The positives or benefit of tourism it affects three types.

Target allowing a third part to use sales data and consumer information, gives them the opportunity to create a strong marketing strategy and increase revenue at a minimum cost. While Global consumer marketing and consulting firm could create a long term relationship with Target Corporation if this partnership yielded positive results. Furthermore, showing other high level organizations to see the impact they have on Target Corporation and see a need for that same plan for themselves creating revenue growth thought positive credibility and results. However, the use of consumer personal information from consumer view, could lead to identity theft, breach of privacy and other security concerns. Possible causing consumers to shift their loyalty and business elsewhere.

However, the dingo attack has increased due to the numbers of tourists. Kingfisher Bay Resort Group needs to promote the ecotourism for tourists, this will help to keep Fraser Island as a sustainable tourism destination, the main thing is control the tourists’ access to the island, and rearrange the policy. These will affect the resort profit when they reduce the amount of tourists to prote... ... middle of paper ... ...lders involving native people, local communities, tourists, industry and local official department. Kingfisher Bay Resort Group has to find out the way to reduce the lost due to the dingo attack and the dune lake issue. Moreover, Kingfisher Bay Resort Group need to keep what have they done about the ecotourism, so they can keep the relationship with ECO tourism Australia to develop more ecotourism activities.

It has a multiplier effect on other economic activities, providing jobs and incomes to those serving tourists through the supply chain and also as it is a labour intensive industry. The infrastructure required by tourism—transport, communications, water supply and health services—also benefits local communities and can be used for other activities like speeding disaster relief, providing for the local population and fuelling the overall development of the region. Tourism helps to create awareness about natural and cultural environmental preservation. Historical monuments undergo regular preservation if they are tourist attractions rather than fabll into ruins. Tourism creates opportunities for small and micro-enterprises and helps in the development of the region

The Economic Effects Tourism Has on New Zealand The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning. Conclusion and Recommendations For New Zealand tourism has a lot to offer but at the same time, care has to be taken not to mistreat it. The social and cultural impacts of tourism on New Zealand so far have been on the whole beneficial but as tourism continues to grow this could change. Non-economic benefits of tourism are maximized when visitors and hosts share mutual interests and when trade is relatively small.