Designing Design Thinking Into The Workplace

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“Design Thinking” in my workplace. Why Introduce Design Thinking? The question shouldn’t be “Why introduce Design Thinking into the workplace?” It should be “Why wouldn’t you introduce Design Thinking into the workplace?” Design thinking is another way to solve problems and can be described as another tool in your tool belt to be used in conjunction with other powerful methods, such as scientific analysis. Design Thinking uses an interdisciplinary approach that combines different methods and tools (Stickdorn & Schneider, 2012) to find solutions to customer problems. This collaborative approach, can involve the customer and individuals from different areas and disciplines within the organisation. The consequence of this approach is often an innovative and robust solution. This is due to the fact that the individuals often have varying backgrounds, so view the problem from different angles. This reframing of the problem, expanding it or looking at it in different ways is one of the keys to the success of Design Thinking, as it expands the solution possibilities. Workplace Opportunity Tegel Foods limited recently has seen significant growth based on an increase in both domestic and international sales. Although this is great for all stakeholders, rapid growth can place pressure on internal areas such as infrastructure, staff and other resources. During this period the focus can often be deviated away from the customer. Taking a moment to implement Design Thinking in times of rapid growth can help develop a strategic pathway that is aligned to the organisation and the customer. At the Tegel Feedmill, we provide a crucial service to our 60+ contract chicken growers (Farmers). We manufacture Chicken feed and aim to deliver it in full, o... ... middle of paper ... ... into the field to observe users and how they interact with the product” (Stickdorn & Schneider, 2012). We can communicate the ethnography research findings to the wider project team and then “Brain Storm” to come up with many ideas as possible. There is a wide range of design thinking methods and tools that can be used to help work towards a final solution, for example the HCD (Human Centred Design) where the steps are prototyping, testing, analysing and refining or the iterative four step approach as outlined by Marc Stickdorn, (Stickdorn & Schneider, 2012) where the steps are: exploration, creation, reflection and implementation. Another idea might be to analyse the current scheduling system to identify the good components that can be incorporated into a new system. The key point is that Design Thinking is an iterative process; if it doesn’t work, then try again.
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